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Search: subject_exact:"Nationale Kultur"
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National culture
25
Nationalkultur
25
Consumer behaviour
22
Konsumentenverhalten
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Cultural identity
9
International marketing
9
Internationales Marketing
9
Kulturelle Identität
9
China
8
Designation of origin
8
Herkunftsbezeichnung
8
Consumer ethnocentrism
6
India
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Indien
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Rules of origin
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Ursprungsregeln
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Brand image
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Comparison
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Markenimage
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Migranten
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Migrants
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Social integration
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Social values
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Soziale Integration
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Soziale Werte
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Vergleich
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Werbung
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animosity
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cross-cultural marketing
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ethnocentrism
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willingness to buy
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Advertising effects
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Arab-Americans
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Brand
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Brand management
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CETSCALE
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Al Ganideh, Saeb Farhan
3
Aashish, Kumar
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Awudu, Iddrisu
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Manrai, Ajay K.
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Chan, Kenny K.
1
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1
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1
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1
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Ghanem, Salma
1
Guo, Chen
1
Hamelin, Nicolas
1
Han, C. M.
1
Haytko, Diana L.
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Hermans, Charles M.
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Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
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Jun, Jong Woo
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Kalliny, Morris
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Keles, Serap
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Lee, Oscar
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Journal of global marketing
Journal of business research : JBR
73
Cross cultural management : an international journal
43
Journal of international consumer marketing
40
International business review : the official journal of the European International Business Academy
35
Journal of business ethics : JOBE
29
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
29
International journal of cross cultural management : CCM
27
Journal of world business : JWB
26
International marketing review
24
SpringerLink / Bücher
23
Journal of international marketing
20
Management international review : mir ; journal of international business
18
Asia Pacific journal of marketing and logistics
17
Journal of retailing and consumer services
16
Research in international business and finance
16
The international journal of human resource management
16
Tourism management : research, policies, practice
15
Journal of international management
14
European journal of international management : EJIM
13
Springer eBook Collection
13
Cogent business & management
12
Technological forecasting & social change : an international journal
12
Discussion paper / Centre for Economic Policy Research
11
Journal of international accounting research
11
Cross cultural & strategic management
10
Discussion paper series / IZA
10
International journal of Chinese culture and management : IJCCM
10
International journal of hospitality management
10
The journal of consumer marketing
10
Applied economics
9
Chinese management studies : CMS
9
European management journal
9
International journal of business and globalisation : IJBG
9
Journal of East European management studies : JEEMS
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Journal of travel and tourism marketing
9
NBER working paper series
9
Research
9
World review of entrepreneurship, management and sustainable development
9
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ECONIS (ZBW)
25
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25
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1
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
2
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012515206
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012584505
Saved in:
5
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
8
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
9
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
10
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
11
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
12
How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China
Han, C. M.
;
Guo, Chen
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 324-338
Persistent link: https://www.econbiz.de/10011963155
Saved in:
13
Being Arab and American : understanding ethnocentric tendencies for Arab American consumers
Al Ganideh, Saeb Farhan
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 72-86
Persistent link: https://www.econbiz.de/10011779404
Saved in:
14
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
15
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
16
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
17
Understanding consumer ethnocentrism in developing countries : case Bangladesh
Chowdhury, Tamgid Ahmed
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 224-236
Persistent link: https://www.econbiz.de/10010199638
Saved in:
18
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
Saved in:
19
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
20
Cultural similarity and national bias : an assessment in an international service context
Bruning, Edward R.
;
Saqib, Najam U.
- In:
Journal of global marketing
26
(
2013
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009777257
Saved in:
21
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
22
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
Saved in:
23
How consumer ethnocentrism and animosity impair the economic recovery of emerging markets
Chan, Tsang-sing
;
Chan, Kenny K.
;
Leung, Lai Cheung
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10008652531
Saved in:
24
Tradition versus change : evaluating the currency of some traditional Chinese values in today's business environment
Willis, Mike
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003857671
Saved in:
25
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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