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New product development
27
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Journal of marketing research : JMR
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
SpringerLink / Bücher
129
International journal of production research
119
IEEE transactions on engineering management : EM
111
International journal of production economics
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of innovation and technology management
64
International journal of technology management : IJTM
63
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
50
European journal of operational research : EJOR
42
Journal of open innovation : technology, market, and complexity
41
Journal of marketing
40
Research
40
European journal of innovation management : EJIM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of the Academy of Marketing Science
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
Springer eBook Collection
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Harvard business review : HBR
27
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ECONIS (ZBW)
27
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27
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1
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
2
"Be careless with that!" : availability of product upgrades increases cavalier behavior toward possessions
Bellezza, Silvia
;
Ackerman, Joshua M.
;
Gino, Francesca
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 768-784
Persistent link: https://www.econbiz.de/10011762833
Saved in:
3
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
4
Analyzing client profitability across diffusion segments for a continuous innovation
Sood, Ashish
;
Kumar, V.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 932-951
Persistent link: https://www.econbiz.de/10011784995
Saved in:
5
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
6
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
7
Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma
;
Gill, Tripat
;
Jiang, Ying
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
Saved in:
8
The importance of the raw idea in innovation : testing the sow's ear hypothesis
Kornish, Laura J.
;
Ulrich, Karl T.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010349047
Saved in:
9
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
10
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
11
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
Saved in:
12
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Saved in:
13
The Market valuation of outsourcing new product development
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 682-695
Persistent link: https://www.econbiz.de/10009659290
Saved in:
14
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
15
Seeking an expanding competitor : how product line expansion can increase all firms' profits
Thomadsen, Raphael
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 349-360
Persistent link: https://www.econbiz.de/10009563652
Saved in:
16
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
17
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
18
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
19
Securities trading of concepts (STOC)
Dahan, Ely
;
Kim, Adlar J.
;
Lo, Andrew W.
;
Poggio, Tomaso
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 497-517
Persistent link: https://www.econbiz.de/10009161357
Saved in:
20
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
Saved in:
21
Cumulative timed intent : a new predictive tool for technology adoption
Ittersum, Koert van
;
Feinberg, Fred M.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 808-822
Persistent link: https://www.econbiz.de/10008665415
Saved in:
22
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
23
The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Kang, Wooseong
;
Bayus, Barry L.
;
Balasubramanian, Sridhar
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 415-427
Persistent link: https://www.econbiz.de/10003983714
Saved in:
24
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
25
The effect of need for uniqueness on word of mouth
Cheema, Amar
;
Kaikati, Andrew M.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 553-563
Persistent link: https://www.econbiz.de/10003983885
Saved in:
26
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
27
Managing sales force product perceptions and control systems in the success of new product introductions
Ahearne, Michael
;
Rapp, Adam
;
Hughes, Douglas E.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 764-776
Persistent link: https://www.econbiz.de/10009235354
Saved in:
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