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~subject:"Markenimage"
~subject:"Retail trade"
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Search: subject_exact:"Olfaktorischer Reiz"
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Markenimage
Retail trade
Aromastoff
81
Flavour
81
Consumer behaviour
43
Konsumentenverhalten
43
Perception
18
Wahrnehmung
18
Ladengestaltung
16
Store design
16
Brand management
12
Markenführung
12
Marketing
12
Advertising effects
11
Marketing management
11
Marketingmanagement
11
Werbewirkung
11
Duftmarketing
9
Einzelhandel
9
Brand image
7
Duftstoff
7
Psychology of advertising
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event marketing
5
Event-Marketing
5
Germany
5
Product design
5
Produktgestaltung
5
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
USA
4
United States
4
Werbemusik
4
scent
4
Advertising
3
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English
9
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4
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Rempel, Jan Eric
4
Breitsohl, Jan
1
Bridges, Eileen
1
Carnevale, Marina
1
Esch, Franz-Rudolf
1
Fowler, Kendra
1
Grohmann, Bianca
1
Guéguen, Nicolas
1
Gvili, Yaniv
1
Hadi, Rhonda
1
Jacob, Céline
1
Jewell, Robert D.
1
Krishna, Aradhna
1
Levy, Shalom
1
Loureiro, Sandra Maria Correia
1
Luna, David
1
Lunardo, Renaud
1
Lwin, May O.
1
Meng, Hua
1
Morrin, Maureen
1
Pogacar, Ruth
1
Poon, Tina
1
Roschk, Holger
1
Stefan, Jordy
1
Zamudio, César
1
Zwilling, Moty
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Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
American journal of business : applying research to practice ; AJB
1
Business horizons
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
13
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1
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1
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
3
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
4
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
5
Spatial density and ambient scent : effects on consumer anxiety
Poon, Tina
;
Grohmann, Bianca
- In:
American journal of business : applying research to …
29
(
2014
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10010349344
Saved in:
6
Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline
;
Stefan, Jordy
;
Guéguen, Nicolas
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
Saved in:
7
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
8
Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
Saved in:
9
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
10
Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
Esch, Franz-Rudolf
;
Rempel, Jan Eric
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10003522852
Saved in:
11
Olfaktorische Reize in der Markenkommunikation : theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367699
Saved in:
12
Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric
(
contributor
)
-
2006
Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...
Persistent link: https://www.econbiz.de/10013516880
Saved in:
13
Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften
Rempel, Jan Eric
(
contributor
)
-
2006
Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...
Persistent link: https://www.econbiz.de/10013517006
Saved in:
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