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~subject:"Online-Marketing"
~isPartOf:"Global business review"
~isPartOf:"Electronic commerce research"
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Subject
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Online-Marketing
Online retailing
149
Online-Handel
149
E-commerce
110
Electronic Commerce
109
Consumer behaviour
90
Konsumentenverhalten
90
Internet marketing
31
Social Web
28
Social web
28
Internet
20
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
17
Relationship marketing
17
Website
15
Personalization
14
Einzelhandel
13
Personalisierung
13
Retail trade
13
China
10
Innovation adoption
10
Innovationsakzeptanz
10
Confidence
9
Data Mining
9
Data mining
9
Digital platform
9
Digitale Plattform
9
Distribution channel
9
Preismanagement
9
Pricing strategy
9
Vertrauen
9
Vertriebsweg
9
Cross-border e-commerce
8
Electronic commerce
8
Customer satisfaction
7
Data protection
7
Datenschutz
7
Kundenzufriedenheit
7
Brand management
6
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28
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1
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
Author
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Liu, Qihua
2
Martinez, Luis F.
2
Zhang, Liyi
2
Ahlluwalia, Sarika
1
Anand, Vijeta
1
Basu, Rituparna
1
Bedi, Sarbjit Singh
1
Beig, Faseeh Amin
1
Bhattacharya, Arijit
1
Bhattacharya, Subhajit
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Cheng, Xusen
1
Chou, Yu-jen
1
Datta, Biplab
1
Du, Rong
1
Fan, Weiguo
1
Flavián Blanco, Carlos
1
Gong, Taisheng
1
Guercini, Simone
1
Gurrea Sarasa, Raquel
1
Hoang, Duc
1
Hua, Zhongsheng
1
Huang, Shan
1
Kashyap, Rachita
1
Ke, Dan
1
Kesharwani, Ankit
1
Khan, Sher Zaman
1
Kim, Rae Yule
1
Kousi, Sofia
1
Kurniajaya, Kevin Jati
1
Lal, Amit Kumar
1
Li, Jin
1
Li, Qianyu
1
Lin, Regina Fang-Ying
1
Lo, Shao-kang
1
Ma, Baojun
1
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Global business review
Electronic commerce research
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Journal of retailing
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
International journal of retail & distribution management
12
Journal of marketing communications
12
Cogent business & management
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing
8
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ECONIS (ZBW)
31
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31
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
6
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
7
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
8
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
9
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
10
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
11
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
12
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
13
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
14
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
15
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
16
Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Bedi, Sarbjit Singh
;
Sukhwinder Kaur
;
Lal, Amit Kumar
- In:
Global business review
18
(
2017
)
2
,
pp. 465-477
Persistent link: https://www.econbiz.de/10011741265
Saved in:
17
How content valence and online impression influence goal achievement in social media environment?
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
- In:
Global business review
20
(
2019
)
5
,
pp. 1267-1281
Persistent link: https://www.econbiz.de/10012137638
Saved in:
18
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
19
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
20
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
21
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
22
Designing a talents training model for cross-border e-commerce : a mixed approach of problem-based learning with social media
Cheng, Xusen
;
Su, Linlin
;
Zarifis, Alex
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10012126601
Saved in:
23
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
24
Price prediction of e-commerce products through Internet sentiment analysis
Tseng, Kuo-Kun
;
Lin, Regina Fang-Ying
;
Zhou, Hongfu
; …
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10011813150
Saved in:
25
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
26
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
27
Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Che, Tong
;
Peng, Zeyu
;
Hua, Zhongsheng
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011527503
Saved in:
28
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
29
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
Saved in:
30
Consumer shopping behaviour on the Internet : insights from Malaysia
Mohd Suki, Norazah
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10010231565
Saved in:
31
Source effect of advertised reference price influences on transaction value in online shopping environments
Lo, Shao-kang
;
Chou, Yu-jen
;
Teng, Ching-i
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10010231568
Saved in:
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