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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
100
Online-Handel
100
Consumer behaviour
87
Konsumentenverhalten
87
E-commerce
43
Electronic Commerce
43
Internet marketing
42
Online-Marketing
42
Beziehungsmarketing
23
Relationship marketing
23
Social Web
20
Social web
20
Einzelhandel
19
Retail trade
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Viral marketing
18
Internet
17
Customer satisfaction
16
Kundenzufriedenheit
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8
Online consumer behavior
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Vertriebsweg
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Advertising effects
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Online consumer behaviour
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Werbewirkung
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Datenschutz
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Markenimage
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Marketing management
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Marketingmanagement
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Online reviews
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Gottschalk, Sabrina Alexandra
2
Mafael, Alexander
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Adjei, Mavis T.
1
Altobello, Suzanne A.
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Arcand, Manon
1
Bagherzadeh, Ramin
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Bhattarai, Ashok
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Coker, Kesha K.
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Dens, Nathalie
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Eisend, Martin
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Gallant, Isabelle
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Garza, Ricardo
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Kalro, Arti D.
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Kim, Chung Koo
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Kim, HyeKyoung
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Kim, Jong Min
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Kim, Jung-Hwan
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Kim, Minjeong
1
Kreis, Henning
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Lee, Hyun-hwa
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Li, Hongliu
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Lopez, Alberto
1
Ma, Yoon Jin
1
Makri, Katerina
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Mendoza, Norma A.
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Park, Minjung
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Pelsmacker, Patrick de
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Román, Sergio
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
41
Journal of retailing and consumer services
36
International journal of hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Information systems research : ISR
24
Tourism management : research, policies, practice
17
Journal of management information systems : JMIS
16
Electronic commerce research
14
Journal of electronic commerce research : JECR
13
International journal of contemporary hospitality management
12
International journal of electronic marketing and retailing : IJEMR
10
International journal of internet marketing and advertising : IJIMA
10
Journal of internet commerce
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail and distribution management
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Cogent business & management
5
Global business review
5
International journal of consumer studies
5
International journal of services technology and management
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing research
5
MIS quarterly
5
Management information systems : mis quarterly
5
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ECONIS (ZBW)
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
3
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
4
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
5
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
6
Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika
;
Kalro, Arti D.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
Saved in:
7
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
8
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
9
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
10
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
11
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
12
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
13
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
14
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
15
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
16
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
17
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
18
The quality of word-of-mouth in the online shopping mall
Kim, HyeKyoung
;
Song, Jihoon
- In:
Journal of research in interactive marketing : …
4
(
2010
)
4
,
pp. 376-390
Persistent link: https://www.econbiz.de/10008749757
Saved in:
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