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Computerspiel
419
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419
Consumer behaviour
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123
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123
Internet marketing
74
Online-Marketing
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Sreejesh, S.
7
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Kim, Sang Jin
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Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Psychology & marketing
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Electronic markets : the international journal on networked business
2
European journal of marketing
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Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
419
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
4
Exploring the relationship between YouTube video optimisation practices and video rankings for online marketing : a machine learning approach
Johnson, Marina Evrim
;
Malaga, Ross A.
- In:
Journal of business analytics
7
(
2024
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10014511609
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms : a large-sample study based on a model integrating philanthropic actions, well-being...
Suryavanshi, A. K. S.
;
Thomas, Sujo
;
Trivedi, Twinkle
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014450575
Saved in:
7
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement
Kim, Jeeyoon
;
Jang, Bong Gee
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 66-80
Persistent link: https://www.econbiz.de/10014519145
Saved in:
8
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
9
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
10
Esports, video gaming and their fuzziness : a conceptualization and categorization
Zoeten, Max Hendrik de
;
Könecke, Thomas
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10014451224
Saved in:
11
A framework for gamification in the metaverse era : how designers envision gameful experience
Thomas, Nibu John
;
Baral, Rupashree
;
Crocco, Oliver S.
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014473024
Saved in:
12
Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
13
Learning by ruling : use of videogames to simulate public economics management
Sierra, Javier
;
Rodríguez-Conde, María José
- In:
The international journal of management education
21
(
2023
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014331258
Saved in:
14
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
15
The impacts of blockchain adoption on pricing and efforts decisions in online game supply chains with information asymmetry
Tian, Longmei
;
Hu, Benyong
- In:
International journal of production economics
266
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014440058
Saved in:
16
Explaining the success of a young gaming start-up : a case study of Warhorse Studios
Novák, Michal
;
Svac̆ina, Pavel
- In:
International journal of entrepreneurial venturing : IJEV
15
(
2023
)
4
,
pp. 346-380
Persistent link: https://www.econbiz.de/10014441294
Saved in:
17
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
18
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
19
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
20
Efficiency and equilibrium in network games : an experiment
Gallo, Edoardo
;
Yan, Chang
- In:
The review of economics and statistics
105
(
2023
)
6
,
pp. 1515-1529
Persistent link: https://www.econbiz.de/10014462218
Saved in:
21
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
22
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
23
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
24
Outcome uncertainty and ESports viewership : the case of overwatch league
Oh, Taeyeon
;
Lee, Seomgyun
;
Jang, Hayley
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 971-992
Persistent link: https://www.econbiz.de/10014384473
Saved in:
25
Unveiling key gratifications and stimuli to engage Generation Z with multiplayer online games
Anubha
;
Islam, Jamid Ul
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 480-508
Persistent link: https://www.econbiz.de/10014372842
Saved in:
26
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
27
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
Saved in:
28
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
29
Understanding customer attitude toward advergames : an extended TAM approach
Jami Pour, Mona
;
Kazemi, Zohre
;
Moeini, Hossein
- In:
Arts and the market : AAM
13
(
2023
)
2
,
pp. 94-116
Persistent link: https://www.econbiz.de/10014343042
Saved in:
30
Designing gamified interactions with self-service technology at restaurants
Lee, Wangoo
;
Lu, Lu
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325583
Saved in:
31
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
32
Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
33
Educational game on cryptocurrency investment : using microeconomic decision-making to understand macroeconomics principles
Zhu, J.
;
Zhang, Luyao
- In:
Eastern economic journal : EEJ
49
(
2023
)
2
,
pp. 262-272
Persistent link: https://www.econbiz.de/10014253522
Saved in:
34
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
35
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
36
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
37
Value co-creation in virtual game communities : a perspective on social influence theory
Xu, Xuchu
;
Han, Haofeng
;
Wu, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
1
,
pp. 53-76
Persistent link: https://www.econbiz.de/10014315032
Saved in:
38
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
39
Digital serious game to engage business students in active lectures : a pilot study
Endress, Tobias
;
Pussep, Anton
;
Schief, Markus
- In:
Journal of international education in business : JIEB
16
(
2023
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10014316136
Saved in:
40
Does concealing gender identity help women win the competition? : An empirical investigation into online video games
Chen, Xinlei
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Marketing science
42
(
2023
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10014317439
Saved in:
41
Freemium mobile gaming : exploring the missing link between playing a "free" mobile game and paying for its premium version
Kostopoulos, Ioannis
;
Magrizos, Solon
;
Chua, Zhen Chun
; …
- In:
International journal of innovation and technology …
20
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014317693
Saved in:
42
Fostering generativity in platform ecosystems : how open innovation and complexity interact to influence platform adoption
Miremadi, Iman
;
Khoshbash, Mostafa
;
Saeedian, MohammadMahdi
- In:
Research policy : policy, management and economic …
52
(
2023
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014318156
Saved in:
43
From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid
;
Kashif, Muhammad
;
Arumugam, Thangaraja
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10014320152
Saved in:
44
Playing against the platform : a research note on the impact of exclusivity under vertical competition in video game platforms
Castro, Henrique Ribeiro
;
Sant'Anna, Dário A. L. M.
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014287799
Saved in:
45
Framing esports' JEDI issues : a case study in media irresponsibility
Painter, David Lynn
;
Sahm, Brittani
- In:
Corporate communications : an international journal
28
(
2023
)
3
,
pp. 506-521
Persistent link: https://www.econbiz.de/10014288327
Saved in:
46
Explaining the outcomes of social gamification : a longitudinal field experiment
Zhang, Jun
;
Jiang, Qiqi
;
Zhang, Wenping
;
Kang, Lele
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 401-439
Persistent link: https://www.econbiz.de/10014302565
Saved in:
47
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
48
Serious games in entrepreneurship education : a learner satisfaction and theory of planned behaviour approaches
Martins, Izaias
;
Perez, Juan Pablo P.
;
Osorio, Diana
; …
- In:
Journal of entrepreneurship
32
(
2023
)
1
,
pp. 157-181
Persistent link: https://www.econbiz.de/10014292119
Saved in:
49
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
50
Can gamification improve the virtual reality tourism experience? : analyzing the mediating role of tourism fatigue
Wei, Zhenda
;
Zhang, Jingru
;
Huang, Xiaoting
;
Qiu, Hanqin
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013556772
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