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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of product development : IJPD
154
International journal of production research
152
International journal of production economics
65
IEEE transactions on engineering management : EM
48
The journal of product innovation management : an international publication of the Product Development & Management Association
48
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
Psychology & marketing
21
The journal of industrial economics
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Management Science
19
Creativity and innovation management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of marketing
16
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Working papers / Harvard Business School, Division of Research
15
CORE discussion paper : DP
14
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1
Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.
;
Townsend, Claudia
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011900546
Saved in:
2
The mere-reaction effect : even nonpositive and noninformative reactions can reinforce actions
Hsee, Christopher K.
;
Yang, Yang
;
Ruan, Bowen
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
3
,
pp. 420-434
Persistent link: https://www.econbiz.de/10011583460
Saved in:
3
When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
Noseworthy, Theodore J.
;
Murray, Kyle B.
;
Di Muro, Fabrizio
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011844216
Saved in:
4
It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 651-672
Persistent link: https://www.econbiz.de/10011755406
Saved in:
5
Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
6
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
7
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
8
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
9
"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.
;
Scott, Maura L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
Saved in:
10
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
11
When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.
;
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
Saved in:
12
Self-affirmation through the choice of highly aesthetic products
Townsend, Claudia
;
Sood, Sanjay
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 256-269
Persistent link: https://www.econbiz.de/10009777129
Saved in:
13
Self-affirmation through the choice of highly aesthetic products
Townsend, Claudia
;
Sood, Sanjay
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 415-428
Persistent link: https://www.econbiz.de/10009581280
Saved in:
14
Super size me : product size as a signal of status
Dubois, David
;
Rucker, Derek D.
;
Galinsky, Adam D.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10009540260
Saved in:
15
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
16
To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
Moreau, C. Page
;
Herd, Kelly B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10003945174
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