//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product information"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Produktinformation
21
Product information
20
Consumer behaviour
13
Konsumentenverhalten
13
Information behaviour
4
Informationsverhalten
4
Lebensmittel
4
Market research
4
Marktforschung
4
Verbraucherverhalten
4
Deutschland
3
Food
3
Germany
3
Internet marketing
3
Kaufentscheidung
3
Online-Marketing
3
Präferenztheorie
3
Theory of preferences
3
Viral marketing
3
Virales Marketing
3
Brand management
2
Confidence
2
Credibility
2
E-commerce
2
Electronic Commerce
2
Experiment
2
Food consumption
2
Gesundheitsvorsorge
2
Glaubwürdigkeit
2
Lebensmittelkonsum
2
Markenführung
2
Marketing
2
Marketingmanagement
2
Mobile phone
2
Mobiltelefon
2
Online retailing
2
Online-Handel
2
Preventive care
2
Purchase decision
2
Vertrauen
2
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
16
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
5
Thesis
4
Language
All
English
16
German
5
Author
All
Allred, Anthony
1
Amos, Clinton
1
Bei, Lien-ti
1
Broniarczyk, Susan M.
1
Carl, Walter J.
1
Chan-Olmsted, Silvia M.
1
Chu, Chia-hsien
1
Damangir, Sina
1
Dellaert, Benedict G. C.
1
Ding, Min
1
Dong, Songting
1
Du, Rex Yuxing
1
Dzyabura, Daria
1
Galeczka, Julia Sarah
1
Geuens, Maggie
1
Griffin, Jill G.
1
Hauser, John R.
1
Hofer, Ashley
1
Houston, Michael J.
1
Hu, Ye
1
Huyghe, Elke
1
Häubl, Gerald
1
Inman, J. Jeffrey
1
Jiewen Hong
1
Kim, Junga
1
King, Skylar
1
Lee, Chunsik
1
Netzer, Oded
1
Ng, Sharon
1
Nikolova, Hristina
1
Rozumalski, Daniel
1
Rutenberg, Jan
1
Schleenbecker, Rosa
1
Schudak, Annika
1
Shen, Yung-cheng
1
Simonsohn, Uri
1
Srinivasan, V.
1
Sternthal, Brian
1
Thrams, Sylvia
1
Tomkovick, Chuck
1
more ...
less ...
Institution
All
Verlag Dr. Kovač
1
Published in...
All
Journal of marketing research : JMR
Schriftenreihe Studien zum Konsumentenverhalten
Journal of marketing communications
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Lebensmittel Praxis : LP.
6
ERIM report series research in management
5
Europäische Hochschulschriften / 5
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
21
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Erfolgreiche Marketing-Kommunikation für numerische Produktattribute : wie die Objektivierung von Zahlen und Einheiten die Einstellung von Konsumenten beeinflusst
Galeczka, Julia Sarah
-
2022
Persistent link: https://www.econbiz.de/10012671044
Saved in:
3
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
4
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke
;
Verstraeten, Julie
;
Geuens, Maggie
;
Van …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011650423
Saved in:
5
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
6
Nutzergenerierte Produktbewertungen im Web 2.0 als Verbraucherinformation : eine verbraucherpolitische Betrachtung
Schudak, Annika
-
2015
Persistent link: https://www.econbiz.de/10013435831
Saved in:
7
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
8
Informationsbedarf und Informationssuche beim Kauf von Produkten aus Fairem Handel
Schleenbecker, Rosa
-
2014
Persistent link: https://www.econbiz.de/10013435824
Saved in:
9
Super Bowl ad likeability : enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10009700188
Saved in:
10
Searching in choice mode : consumer decision processes in product search with recommendations
Dellaert, Benedict G. C.
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009524175
Saved in:
11
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
12
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
13
Unstructured direct elicitation of decision rules
Ding, Min
;
Hauser, John R.
;
Dong, Songting
;
Dzyabura, Daria
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
Saved in:
14
Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
Saved in:
15
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
16
The effects of consumer prior knowledge and processing strategies on judgments
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 301-311
Persistent link: https://www.econbiz.de/10003965473
Saved in:
17
The slippery slope: the impact of feature alignability on search and satisfaction
Griffin, Jill G.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 323-334
Persistent link: https://www.econbiz.de/10003965476
Saved in:
18
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
19
Analyse und Bewertung staatlicher Eingriffe zur Regelung nährwert- und gesundheitsbezogener Angaben über Lebensmittel aus Sicht der Konsumenten
Thrams, Sylvia
-
2009
Persistent link: https://www.econbiz.de/10003879265
Saved in:
20
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
Saved in:
21
Der Einfluss der Informationsqualität und -menge auf die Mental Convenience in Kaufentscheidungen
Rutenberg, Jan
-
2008
Persistent link: https://www.econbiz.de/10013435832
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->