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Journal of business ethics : JOBE
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
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72
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71
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
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64
Journal of global marketing
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SpringerLink / Bücher
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of fashion marketing and management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
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International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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Tourism management perspectives : TMP
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
How does brand age influence consumer attitudes toward a firm's unethical behavior?
Zhang, Chi
;
Kashmiri, Saim
;
Cinelli, Melissa
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 699-711
Persistent link: https://www.econbiz.de/10012058520
Saved in:
3
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
4
"Thinking outside the packaging box" : should brands consider store shelf context when eliminating overpackaging?
Monnot, Elisa
;
Reniou, Fanny
;
Parguel, Béatrice
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10011988991
Saved in:
5
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
6
Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
3
,
pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
Saved in:
7
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
8
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
9
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui
;
Tao, Lan
;
Li, Caroline Bingxin
;
Wang, Tao
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Saved in:
10
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
11
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
12
Exploring the legality of consumer anti-branding activities in the digital age
Kucuk, S. Umit
- In:
Journal of business ethics : JOBE
139
(
2016
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011609424
Saved in:
13
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
14
The influence of the country-of-origin ecological image on ecolabelled product evaluation : an experimental approach to the case of the European ecolabel
Dekhili, Sihem
;
Achabou, Mohamed Akli
- In:
Journal of business ethics : JOBE
131
(
2015
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011372654
Saved in:
15
Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.
;
Muralidharan, Etayankara
;
Bapuji, Hari
- In:
Journal of business ethics : JOBE
130
(
2015
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
Saved in:
16
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin
;
Conduit, Jodie
;
Quester, Pascale G.
; …
- In:
Journal of business ethics : JOBE
127
(
2015
)
3
,
pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
Saved in:
17
Consumer personality and green buying intention : the mediate role of consumer ethical beliefs
Lu, Long-Chuan
;
Chang, Hsiu-Hua
;
Chang, Alan
- In:
Journal of business ethics : JOBE
127
(
2015
)
1
,
pp. 205-219
Persistent link: https://www.econbiz.de/10010490774
Saved in:
18
Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang
;
Lai, Chi-Shiun
;
Chiu, Chih-Jen
;
Yang, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
Saved in:
19
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
20
How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo
;
Kim, Hanna
;
Woo, Jeong
- In:
Journal of business ethics : JOBE
125
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Saved in:
21
Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
22
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
23
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
24
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili
;
Krystallis, Athanasios
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Saved in:
25
The advertising effects of corporate social responsibility on corporate reputation and brand equity : evidence from the life insurance industry in Taiwan
Hsu, Ker-tah
- In:
Journal of business ethics : JOBE
109
(
2012
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10009624977
Saved in:
26
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Saved in:
27
Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty
Singh, Jatinder Jit
;
Iglesias, Oriol
;
Batista-Foguet, …
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 541-549
Persistent link: https://www.econbiz.de/10009717385
Saved in:
28
Doing right leads to doing well : when the type of CSR and reputation interact to affect consumer evaluations of the firm
Lii, Yuan-shuh
;
Lee, Monle
- In:
Journal of business ethics : JOBE
105
(
2012
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10009516787
Saved in:
29
CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei
;
Li, Yan
- In:
Journal of business ethics : JOBE
100
(
2011
)
4
,
pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
Saved in:
30
Consumer responses to corporate social responsibility (CSR) in China
Tian, Zhilong
;
Wang, Rui
;
Yang, Wen
- In:
Journal of business ethics : JOBE
101
(
2011
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10009243453
Saved in:
31
Health branding ethics
Anker, Thomas Boysen
;
Sandøe, Peter
;
Kamin, Tanja
; …
- In:
Journal of business ethics : JOBE
104
(
2011
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009387331
Saved in:
32
The drivers of green brand equity : green brand image, green satisfaction, and green trust
Chen, Yu-shan
- In:
Journal of business ethics : JOBE
93
(
2010
)
2
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003971107
Saved in:
33
Are Fair Trade goods credence goods? : a new proposal, with French illustrations
Balineau, Gaëlle
;
Dufeu, Ivan
- In:
Journal of business ethics : JOBE
92
(
2010
),
pp. 331-345
Persistent link: https://www.econbiz.de/10008826912
Saved in:
34
The effects of corporate social responsibility on brand performance : the mediating effect of industrial brand equity and corporate reputation
Lai, Chi-shiun
;
Chiu, Chih-jen
;
Yang, Chin-fang
;
Pai, …
- In:
Journal of business ethics : JOBE
95
(
2010
)
3
,
pp. 457-469
Persistent link: https://www.econbiz.de/10008655270
Saved in:
35
Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.
;
Acikdilli, Gaye
- In:
Journal of business ethics : JOBE
88
(
2009
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
Saved in:
36
The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
Saved in:
37
Confucius, cars, and big government : impact of government involvement in business on consumer perceptions under Confucianism
Ackerman, David
;
Hu, Jing
;
Wei, Liyuan
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 473-482
Persistent link: https://www.econbiz.de/10003958837
Saved in:
38
Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
Singh, Jaywant
;
Garcia de los Salmones Sanchez, Maria …
- In:
Journal of business ethics : JOBE
80
(
2008
)
3
,
pp. 597-611
Persistent link: https://www.econbiz.de/10003735994
Saved in:
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