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~isPartOf:"International journal of sports marketing & sponsorship"
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Professional sports
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49
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48
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International journal of sports marketing & sponsorship
Journal of sports economics
515
European Sport management quarterly : ESMQ
223
Journal of sport management : the official journal of the North American Society of Sport Management
218
Sport management review
201
International journal of sport management and marketing : IJSMM
175
International journal of sport finance
173
Sport marketing quarterly : preferred journal of the Sport Marketing Association
121
Applied economics
120
Applied economics letters
75
Discussion paper series / IZA
59
Sport, Business and Management : an international journal ; SBM
48
European journal of operational research : EJOR
41
IZA Discussion Paper
35
Economic inquiry : journal of the Western Economic Association International
33
SpringerLink / Bücher
33
Scottish journal of political economy : the journal of the Scottish Economic Society
30
Southern economic journal
30
Atlantic economic journal : AEJ
28
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
28
Review of industrial organization : RIO
28
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
22
The journal of gambling business and economics
22
Working papers / Institute for Strategy and Business Economics, University of Zurich
22
Eastern economic journal
21
International journal of forecasting
20
Journal of economic behavior & organization : JEBO
20
Middlebury College working paper series
20
The journal of prediction markets
20
Working papers / Department of Economics, West Virginia University
20
Department of Economics working paper
19
IMA journal of management mathematics
19
International Journal of Financial Studies : open access journal
19
Journal of business research : JBR
19
Interfaces : the INFORMS journal on the practice of operations research
18
Journal of economic psychology : research in economic psychology and behavioral economics
18
Labour economics : official journal of the European Association of Labour Economists
18
The business of sport management
18
Contemporary economic policy : a journal of Western Economic Association International
17
Discussion paper / Tinbergen Institute
17
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ECONIS (ZBW)
99
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
2
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
3
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
4
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
5
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Cayolla, Ricardo Roseira
;
Escadas, Marco
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 395-421
Persistent link: https://www.econbiz.de/10014331420
Saved in:
6
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
7
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
8
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
9
The brand persona of a football manager : the case of Arsène Wenger
Berndt, Adele
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012797850
Saved in:
10
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
11
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
12
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
13
Sports team success and managerial decisions : the role of playing-time concentration
Cardazzi, Alexander
;
Humphreys, Brad R.
;
Reddig, Kole
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 266-287
Persistent link: https://www.econbiz.de/10014505027
Saved in:
14
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance : algorithm comparisons and macroeconomic factor of unemployment
Park, Juho
;
Cho, Junghwan
;
Gang, Alex C.
;
Lee, Hyun-Woo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 382-395
Persistent link: https://www.econbiz.de/10014505222
Saved in:
15
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
16
Inclusivity in sports : fan attitudes and behaviors towards nonbinary athletes
Elmadag, A. Banu
;
Yaoyuneyong, Gallayanee
;
Burgess, Brigitte
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014331511
Saved in:
17
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
18
Which sway? : athlete activism, teammate allyship and fan patriotism
Smith, Brent
;
Tryce, Stephanie A.
;
Ferrara, Carol
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10014331528
Saved in:
19
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
20
How advertising claims affect sports consumers' purchase intention of badminton rackets? : the role of regulatory fit
Ni, Ying-Lien
;
Kuo, Che-Chun
;
Chang, Wen Hsin
;
Wu, Chia-Huei
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 623-637
Persistent link: https://www.econbiz.de/10014377666
Saved in:
21
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
Saved in:
22
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
Saved in:
23
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
24
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
25
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
26
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
27
Team loyalty and intergenerational influence : the role of nurturant fathering in the transference process
White, Daniel
;
Williams, Dylan
;
Dwyer, Sean
;
White, Darin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014232479
Saved in:
28
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
29
Salute to service or salute to skepticism? : an empirical analysis of military members' perceptions of the NFL's military campaign
Statz, Keevan M.
;
Bogina, Austin C.
;
Schmult, Jennifer L.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 661-681
Persistent link: https://www.econbiz.de/10014381120
Saved in:
30
The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball
Pedersen, Zack P.
;
Kim, Kyungyeol
;
Byon, Kevin K.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10012797841
Saved in:
31
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
32
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
33
No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
Saved in:
34
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
35
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
36
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
37
Pro softball fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
Saved in:
38
An interpretive structural model for factors affecting the tax compliance of professional athletes : a case study of football players
Memari, Zhaleh
;
Pandari, Abbas Rezaei
;
Bemanzadeh, Fahimeh
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 505-526
Persistent link: https://www.econbiz.de/10013370337
Saved in:
39
The positive and negative impacts of social and personal self-categorizations on sport fans' experience
Alon, Anat Toder
;
Shuv-Ami, Avichai
;
Bareket-Bojmel, Liad
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 572-593
Persistent link: https://www.econbiz.de/10013370343
Saved in:
40
Career patterns of marketing managers in top European football clubs
Nessel, Karolina
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 628-644
Persistent link: https://www.econbiz.de/10013370429
Saved in:
41
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
42
When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
43
An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics
Oc, Yusuf
;
Toker, Aysegul
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 785-803
Persistent link: https://www.econbiz.de/10013370493
Saved in:
44
Rethinking dual careers : success factors for career transition of professional football players and the role of sport entrepreneurship
Ramos, Ana Sofia
;
Hammerschmidt, Jonas
;
Ribeiro, …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 881-900
Persistent link: https://www.econbiz.de/10013370511
Saved in:
45
(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media
Mastromartino, Brandon
;
Naraine, Michael L.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013370518
Saved in:
46
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
47
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
Saved in:
48
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
49
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
50
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
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