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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Search: subject_exact:"Psychology of advertising"
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Psychology of advertising
16
Werbepsychologie
16
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
6
Werbewirkung
6
Advertising
3
USA
3
United States
3
Werbung
3
Advertising media
2
Aesthetics
2
Persuasion
2
Werbeträger
2
Ästhetik
2
Advertising planning
1
Analphabetismus
1
Bildungsniveau
1
Brand image
1
Brand management
1
Cognition
1
Comparative advertising
1
Construal level theory
1
Consumer goods marketing
1
Decision
1
Deutschland
1
Educational achievement
1
Embodiment
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Entscheidung
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Experiment
1
Fashion
1
Frauen
1
Gender
1
Germany
1
Geschlecht
1
Illiteracy
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Internet marketing
1
Kognition
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Konsumgütermarketing
1
Markenführung
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English
16
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Adriaanse, Marieke A.
1
Childers, Terry L.
1
Cho, Hyejeung
1
Dacin, Peter A.
1
Dahl, Darren W.
1
DelVecchio, Devon S.
1
Deschenes, Jonathan
1
Fennis, Bob Michaël
1
Florack, Arnd
1
Freling, Traci H.
1
Freudenberg, Anna
1
Friese, Malte
1
Huang, Yunhui
1
Häfner, Michael
1
Jae, Haeran
1
Jia, Yanli
1
John, Deborah Roedder
1
Joy, Annamma
1
Keppler, David Sleeth
1
Lindner, Sandy
1
Loewenstein, Jeffrey
1
Markman, Arthur B.
1
Millet, Kobe
1
Pandelaere, Mario
1
Park, Ji Kyung
1
Peracchio, Laura A.
1
Pol, Bert
1
Priester, Joseph R.
1
Scarabis, Martin
1
Schwarz, Norbert
1
Sengupta, Jaideep
1
Shen, Hao
1
Sherry, John F.
1
Stroebe, Wolfgang
1
Topolinski, Sascha
1
Trampe, Debra
1
Van den Bergh, Bram
1
Venkatesh, Alladi
1
Wheeler, S. Christian
1
Wyer, Robert S.
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Sammlung Göschen
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
2
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
3
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
Saved in:
4
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
5
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
Saved in:
6
A multidimensional association approach to sequential consumer judgments
Keppler, David Sleeth
;
Wheeler, S. Christian
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10008909946
Saved in:
7
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing
;
Zhang, Jing
;
Peracchio, Laura A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
Saved in:
8
I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
Saved in:
9
The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi
;
Joy, Annamma
;
Sherry, John F.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 459-470
Persistent link: https://www.econbiz.de/10008728823
Saved in:
10
Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario
;
Millet, Kobe
;
Van den Bergh, Bram
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
Saved in:
11
Structural comparison and consumer choice
Markman, Arthur B.
;
Loewenstein, Jeffrey
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10003981557
Saved in:
12
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Saved in:
13
Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd
;
Friese, Malte
;
Scarabis, Martin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
Saved in:
14
The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
Saved in:
15
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
16
Gender-related reactions to gratuitous sex appeals in advertising
Sengupta, Jaideep
;
Dahl, Darren W.
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10003733547
Saved in:
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