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isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
~subject:"Consumer behaviour"
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Search: subject_exact:"Psychology of advertising"
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Consumer behaviour
Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
6
Experiment
6
Markenimage
6
Werbung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
advertising
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
2
Elderly people
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
Konsumentenpräferenzen
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Article
18
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Article in journal
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18
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English
18
Author
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Eisend, Martin
2
Bellan, Monique
1
Bontekoe, Fenna
1
Buunk, Bram
1
Connell, Paul M.
1
Cotte, June
1
Dijkstra, Pieternel
1
Dimofte, Claudiu V.
1
Ebert, Irena D.
1
Felser, Georg
1
Feng, Shanfei
1
Gaus, Hansjoerg
1
Goode, Miranda R.
1
Grewal, Dhruv
1
Huang, Hazel H.
1
Ingendahl, Moritz
1
Isaksen, Katja Jezkova
1
Jahn, Steffen
1
Kiessling, Tina
1
Krajewski, Jarek
1
Meinerling, Katrin
1
Miller, Kenneth E.
1
Mitchell, Vincent-Wayne
1
Mädche, Alexander
1
Pontes, Nicolas
1
Puccinelli, Nancy M.
1
Putrevu, Sanjay
1
Roggeveen, Anne L.
1
Rompay, Thomas J. L. van
1
Roper, Stuart
1
Sauerland, Martin
1
Septianto, Felix
1
Sood, Suresh
1
Spence, Charles
1
Suri, Rajneesh
1
Tanja-Dijkstra, Karin
1
Thomson, Matthew
1
Tjiptono, Fandy
1
Vogel, Tobias
1
Vries, Peter W. de
1
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Psychology & marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
International journal of advertising : the review of marketing communications
13
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Journal of marketing communications
6
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Administrative Sciences : open access journal
2
Health marketing quarterly
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
2
Young consumers : insight and ideas for responsible marketers
2
Analyse & Kritik : journal of philosophy and social theory
1
Asia-Pacific journal of business administration
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economics & finance notes
1
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ECONIS (ZBW)
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
3
Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie
;
Goode, Miranda R.
;
Cotte, June
;
Thomson, …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 899-916
Persistent link: https://www.econbiz.de/10011602966
Saved in:
4
Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei
;
Suri, Rajneesh
;
Bellan, Monique
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
Saved in:
5
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
6
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
7
Effects of mood and elaboration on processing and evaluation of goal-framed appeals
Putrevu, Sanjay
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10010253349
Saved in:
8
The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M.
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
Saved in:
9
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
10
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
11
The effects of incidental ad exposure on consumption-enhancing and consumption-critical processes
Sauerland, Martin
;
Felser, Georg
;
Krajewski, Jarek
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 782-790
Persistent link: https://www.econbiz.de/10009626423
Saved in:
12
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
13
Does cue competition reduce conditioned liking of brands and products?
Walther, Eva
;
Ebert, Irena D.
;
Meinerling, Katrin
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 520-538
Persistent link: https://www.econbiz.de/10009012653
Saved in:
14
Does attractiveness sell? : women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
Buunk, Bram
;
Dijkstra, Pieternel
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 958-973
Persistent link: https://www.econbiz.de/10009299413
Saved in:
15
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
16
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
17
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
18
When consumers and brands talk : storytelling theory and research in psychology and marketing
Woodside, Arch G.
;
Sood, Suresh
;
Miller, Kenneth E.
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 97-145
Persistent link: https://www.econbiz.de/10003735801
Saved in:
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