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~type_genre:"Handbuch"
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20
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11
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4
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ECONIS (ZBW)
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Advertising creative : strategy, copy, design
Altstiel, Tom
;
Grow, Jean
;
Jennings, Marcel
-
2020
-
Fifth edition
Persistent link: https://www.econbiz.de/10011973294
Saved in:
2
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
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3
Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Busch, Oliver
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010406988
Saved in:
4
Kressköpfe : die wichtigsten Manager, Unternehmen und Branchendaten aus Medien und Marketing ; mit VDZ-Mediendienstleister ...
Hamburg : Haymarket Media GmbH Kress
;
-2007: Heidelberg …
-
2003; 2004/05(2004); 2005/06(2005); 4.2006; 2007 - …
Persistent link: https://www.econbiz.de/10003222552
Saved in:
5
Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf
-
2014
Persistent link: https://www.econbiz.de/10014276645
Saved in:
6
Advertising today and tomorrow
Evans, W. A.
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1974
Persistent link: https://www.econbiz.de/10009738981
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7
The panoptic role of advertising agencies in the production of consumer culture
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832546
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8
Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
Saved in:
9
When values backfire : leadership, attribution, and disenchantment in a values-driven organization
Cha, Sandra E.
;
Edmondson, Amy C.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 321-358)
.
2009
Persistent link: https://www.econbiz.de/10003861927
Saved in:
10
Advertising management
Jugenheimer, Donald W.
;
Kelley, Larry D.
-
2009
Persistent link: https://www.econbiz.de/10003736974
Saved in:
11
Cases in advertising management
Kelley, Larry D.
;
Jugenheimer, Donald W.
-
2009
Persistent link: https://www.econbiz.de/10003752229
Saved in:
12
The advertising handbook
Powell, Helen
;
Hardy, Jonathan
;
Hawkin, Sarah
;
MacRury, Iain
-
2009
-
3rd edition
Persistent link: https://www.econbiz.de/10013488434
Saved in:
13
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
14
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
Saved in:
15
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
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16
Verkaufsmanagement
Weis, Hans Christian
-
2005
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001884886
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17
Marketing communications : CIM coursebook
Amsterdam [u.a.] : Butterworth-Heinemann
-
Nachgewiesen 2003/04(2003) -
Persistent link: https://www.econbiz.de/10001820080
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18
Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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19
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
Saved in:
20
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de
-
1991
Persistent link: https://www.econbiz.de/10013475133
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