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~isPartOf:"Brands and branding geographies"
~isPartOf:"The journal of brand management : an international journal"
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Brands and branding geographies
The journal of brand management : an international journal
Bausteine der Regionalentwicklung
Journal of business research : JBR
17
Branded spaces : experience enactments and entanglements
13
Handbook on place branding and marketing
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
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Marketing theory
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
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International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Brand research : [an outcome of the second International Conference on Brand Management]
3
Hamburger Schriften zur Marketingforschung
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International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
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Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
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Schriften zur Raumordnung und Landesplanung
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Africa journal of management
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Annals of tourism research : ATR ; a social sciences journal
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Arbeitspapiere des Fachgebietes BWL, Marketing
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
2
Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
3
Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011885054
Saved in:
4
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
5
"Ein Bier wie seine Heimat - ursprünglich, ehrlich und charaktervoll" : eine Untersuchung der Vermarktung "fränkischer" Biere aus diskurstheoretischer Perspektive
Fischer, Christina
;
Weber, Florian
- In:
Bausteine der Regionalentwicklung
,
(pp. 73-93)
.
2015
Persistent link: https://www.econbiz.de/10010500844
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6
Die Großregion: Raum- und Identitätskonstruktionen einer Grenzregion
Schönwald, Antje
- In:
Bausteine der Regionalentwicklung
,
(pp. 195-204)
.
2015
Persistent link: https://www.econbiz.de/10010502844
Saved in:
7
"Die Stärken der Region herausarbeiten" : von Idealvorstellungen der "Regionalentwicklung" und Hindernissen "vor Ort"
Weber, Florian
;
Weber, Friedericke
- In:
Bausteine der Regionalentwicklung
,
(pp. 169-177)
.
2015
Persistent link: https://www.econbiz.de/10010502846
Saved in:
8
Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian
;
Beckmann, Suzanne C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
Saved in:
9
The making of place : consumers and place-affiliated brands
Moor, Liz
- In:
Brands and branding geographies
,
(pp. 75-90)
.
2011
Persistent link: https://www.econbiz.de/10009296600
Saved in:
10
Of places and brands
Papadopoulos, Nicolas G.
- In:
Brands and branding geographies
,
(pp. 25-43)
.
2011
Persistent link: https://www.econbiz.de/10009296605
Saved in:
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