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~isPartOf:"European journal of operational research : EJOR"
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Sales promotion
18
Verkaufsförderung
18
Preismanagement
10
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Einzelhandel
7
Retail trade
7
OR in marketing
5
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5
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Push price promotions
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European journal of operational research : EJOR
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
47
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
18
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
3
Forecast adjustments during post-promotional periods
Hewage, Harsha Chamara
;
Perera, H. Niles
;
Baets, Shari de
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 461-472
Persistent link: https://www.econbiz.de/10013207267
Saved in:
4
Promoting end-of-season product through online channel in an uncertain market
Chen, Pingping
;
Zhao, Ruiqing
;
Yan, Yingchen
;
Zhou, Chi
- In:
European journal of operational research : EJOR
295
(
2021
)
3
,
pp. 935-948
Persistent link: https://www.econbiz.de/10012622422
Saved in:
5
Dynamic and targeted bundle pricing of two independently valued products
Gökgür, Burak
;
Karabati, Selcuk
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012102735
Saved in:
6
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
7
Why and how do branders sell new products on flash sale platforms?
Zhang, Mingyang
;
Zhang, Juliang
;
Cheng, T. C. E.
;
Hua, …
- In:
European journal of operational research : EJOR
270
(
2018
)
1
,
pp. 337-351
Persistent link: https://www.econbiz.de/10011869020
Saved in:
8
Integrated location-inventory modelling under forward and reverse product flows in the used merchandise retail sector : a multi-echelon formulation
Ross, Anthony
;
Khajehnezhad, Milad
;
Otieno, Wilkistar
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011661777
Saved in:
9
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
10
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
11
Primal and dual dynamic Luenberger productivity indicators
Oude Lansink, Alfons G. J. M.
;
Stefanou, Spiro E.
; …
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 555-563
Persistent link: https://www.econbiz.de/10010487971
Saved in:
12
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
13
Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Jin, Yannan
;
Wang, Sujuan
;
Hu, Qiying
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 415-424
Persistent link: https://www.econbiz.de/10010486233
Saved in:
14
Online retailers' promotional pricing, free-shipping threshold, and inventory decisions : a simulation-based analysis
Becerril-Arreola, Rafael
;
Leng, Mingming
;
Parlar, Mahmut
- In:
European journal of operational research : EJOR
230
(
2013
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10009771849
Saved in:
15
Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
Saved in:
16
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
17
Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Sheu, Jiuh Biing
- In:
European journal of operational research : EJOR
214
(
2011
)
2
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009306376
Saved in:
18
Inventory and sales effort management under unobservable lost sales
Heese, Hans Sebastian
;
Swaminathan, Jayashankar M.
- In:
European journal of operational research : EJOR
207
(
2010
)
3
,
pp. 1263-1268
Persistent link: https://www.econbiz.de/10008702308
Saved in:
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