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Journal of business research : JBR
International journal of industrial organization
Journal of retailing and consumer services
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Segmentation in social marketing : process, methods and application
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Market segmentation on dating platforms
Gal-Or, Esther
- In:
International journal of industrial organization
68
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012581693
Saved in:
5
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
6
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
7
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
8
Vertical integration and product differentiation
Zanchettin, Piercarlo
;
Mukherjee, Arijit
- In:
International journal of industrial organization
55
(
2017
),
pp. 25-57
Persistent link: https://www.econbiz.de/10011804795
Saved in:
9
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
10
On two-part tariff competition in a homogeneous product duopoly
Griva, Krina
;
Bettas, Nikolaos
- In:
International journal of industrial organization
41
(
2015
),
pp. 30-41
Persistent link: https://www.econbiz.de/10011487481
Saved in:
11
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
12
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
13
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
14
Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang
;
Meng, Fang
;
Uysal, Muzaffer
;
Mihalik, Brian
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 786-793
Persistent link: https://www.econbiz.de/10009740446
Saved in:
15
Developing a tourism cultural contact scale
Gnoth, Juergen
;
Zins, Andreas
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 738-744
Persistent link: https://www.econbiz.de/10009740466
Saved in:
16
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
17
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
18
Customer-class pricing, parallel trade and the optimal number of market segments
Braouezec, Yann
- In:
International journal of industrial organization
30
(
2012
)
6
,
pp. 605-614
Persistent link: https://www.econbiz.de/10009699669
Saved in:
19
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
20
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
21
Local network externalities and market segmentation
Banerji, A.
;
Dutta, Bhaskar
- In:
International journal of industrial organization
27
(
2009
)
5
,
pp. 605-614
Persistent link: https://www.econbiz.de/10003897360
Saved in:
22
An experiment on spatial price competition
Orzen, Henrik
;
Sefton, Martin
- In:
International journal of industrial organization
26
(
2008
)
3
,
pp. 716-729
Persistent link: https://www.econbiz.de/10003724227
Saved in:
23
Generic entry, price competition and market segmentation in the prescription drug market
Regan, Tracy L.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 930-948
Persistent link: https://www.econbiz.de/10003724453
Saved in:
24
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
25
Market segmentation and collusive behavior
Liu, Qihong
;
Serfes, Konstantinos
- In:
International journal of industrial organization
25
(
2007
)
2
,
pp. 355-378
Persistent link: https://www.econbiz.de/10003437512
Saved in:
26
Strategic segmentation of a market
Roy, Santanu
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
Saved in:
27
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
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