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Market segmentation
27
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27
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9
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6
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4
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3
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Journal of business research : JBR
Journal of banking & finance
Journal of retailing and consumer services
31
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Tourism economics : the business and finance of tourism and recreation
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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International journal of hospitality management
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Segmentation in social marketing : process, methods and application
11
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International journal of industrial organization
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International journal of retail & distribution management
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
3
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
4
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
7
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
8
Short-term options : clienteles, market segmentation, and event trading
Chatrath, Arjun
;
Christie-David, Rohan
;
Miao, Hong
; …
- In:
Journal of banking & finance
61
(
2015
),
pp. 237-250
Persistent link: https://www.econbiz.de/10011545291
Saved in:
9
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
10
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
11
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
12
Are there common factors in individual commodity futures returns?
Daskalaki, Charoula
;
Kostakis, Alexandros
; …
- In:
Journal of banking & finance
40
(
2014
),
pp. 346-363
Persistent link: https://www.econbiz.de/10010402662
Saved in:
13
Price discovery and trade fragmentation in a multi-market environment : evidence from the MTS system
Caporale, Guglielmo Maria
;
Girardi, Alessandro
- In:
Journal of banking & finance
37
(
2013
)
2
,
pp. 227-240
Persistent link: https://www.econbiz.de/10009705705
Saved in:
14
Explaining share price disparity with parameter uncertainty : evidence from Chinese A- and H-shares
Chung, Tsz-kin
;
Hui, Cho H.
;
Li, Ka Fai
- In:
Journal of banking & finance
37
(
2013
)
3
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10009708707
Saved in:
15
Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang
;
Meng, Fang
;
Uysal, Muzaffer
;
Mihalik, Brian
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 786-793
Persistent link: https://www.econbiz.de/10009740446
Saved in:
16
Developing a tourism cultural contact scale
Gnoth, Juergen
;
Zins, Andreas
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 738-744
Persistent link: https://www.econbiz.de/10009740466
Saved in:
17
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
18
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
19
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
20
Foreign exchange risk pricing and equity market segmentation in Africa
Kodongo, Odongo
;
Ojah, Kalu
- In:
Journal of banking & finance
35
(
2011
)
9
,
pp. 2295-2310
Persistent link: https://www.econbiz.de/10009247222
Saved in:
21
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
22
Modeling the dynamics of Chinese spot interest rates
Hong, Yongmiao
;
Lin, Hai
;
Wang, Shouyang
- In:
Journal of banking & finance
34
(
2010
)
5
,
pp. 1047-1061
Persistent link: https://www.econbiz.de/10003971358
Saved in:
23
Segmentation and time-of-day patterns in foreign exchange markets
Ranaldo, Angelo
- In:
Journal of banking & finance
33
(
2009
)
12
,
pp. 2199-2206
Persistent link: https://www.econbiz.de/10003905425
Saved in:
24
Beyond segmentation : the case of China's repo markets
Fan, Longzhen
;
Zhang, Chu
- In:
Journal of banking & finance
31
(
2007
)
3
,
pp. 939-954
Persistent link: https://www.econbiz.de/10003429854
Saved in:
25
Price differences between equity classes : corporate control, foreign ownership or liquidity?
Ødegaard, Bernt Arne
- In:
Journal of banking & finance
31
(
2007
)
12
,
pp. 3621-3645
Persistent link: https://www.econbiz.de/10003604345
Saved in:
26
The effect of market segmentation on stock prices : the China syndrome
Qian, Sun
;
Tong, Wilson H.
- In:
Journal of banking & finance
24
(
2000
)
12
,
pp. 1875-1902
Persistent link: https://www.econbiz.de/10001531930
Saved in:
27
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
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