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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
26
Marktsegmentierung
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Journal of business research : JBR
Journal of financial economics
Journal of retailing and consumer services
31
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
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17
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European journal of marketing : EJM
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Segmentation in social marketing : process, methods and application
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International journal of industrial organization
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International journal of retail & distribution management
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Journal of banking & finance
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The international review of retail, distribution and consumer research
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Monetary policy transmission in segmented markets
Eisenschmidt, Jens
;
Ma, Yiming
;
Zhang, Anthony Lee
- In:
Journal of financial economics
151
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014452113
Saved in:
2
The global factor structure of exchange rates
Korsaye, Sofonias Alemu
;
Trojani, Fabio
;
Vedolin, Andrea
- In:
Journal of financial economics
148
(
2023
)
1
,
pp. 21-46
Persistent link: https://www.econbiz.de/10014282382
Saved in:
3
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
4
Pricing of index options in incomplete markets
Almeida, Caio
;
Freire, Gustavo
- In:
Journal of financial economics
144
(
2022
)
1
,
pp. 174-205
Persistent link: https://www.econbiz.de/10013407088
Saved in:
5
Strategic fragmented markets
Babus, Ana
;
Parlatore, Cecilia
- In:
Journal of financial economics
145
(
2022
)
3
,
pp. 876-908
Persistent link: https://www.econbiz.de/10013475441
Saved in:
6
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
7
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
8
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
9
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
10
Regulating dark trading : order flow segmentation and market quality
Comerton-Forde, Carole
;
Malinova, Katya
;
Park, Andreas
- In:
Journal of financial economics
130
(
2018
)
2
,
pp. 347-366
Persistent link: https://www.econbiz.de/10012051325
Saved in:
11
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
12
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
13
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
14
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
15
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
16
Understanding China's long-haul outbound travel market : an overlapped segmentation approach
Li, Xiang
;
Meng, Fang
;
Uysal, Muzaffer
;
Mihalik, Brian
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 786-793
Persistent link: https://www.econbiz.de/10009740446
Saved in:
17
Developing a tourism cultural contact scale
Gnoth, Juergen
;
Zins, Andreas
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 738-744
Persistent link: https://www.econbiz.de/10009740466
Saved in:
18
Delegated asset management, investment mandates, and capital immobility
He, Zhiguo
;
Xiong, Wei
- In:
Journal of financial economics
107
(
2013
)
2
,
pp. 239-258
Persistent link: https://www.econbiz.de/10009719743
Saved in:
19
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
20
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
21
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
22
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
23
Geographical segmentation of US capital markets
Becker, Bo
- In:
Journal of financial economics
85
(
2007
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10003485186
Saved in:
24
Time-varying market integration and expected returns in emerging markets
Jong, Frank de
;
Roon, Frans de
- In:
Journal of financial economics
78
(
2005
)
3
,
pp. 583-613
Persistent link: https://www.econbiz.de/10003228838
Saved in:
25
Equilibrium and welfare in markets with financially constrained arbitrageurs
Gromb, Denis
;
Vayanos, Dimitri
- In:
Journal of financial economics
66
(
2002
)
2/3
,
pp. 361-407
Persistent link: https://www.econbiz.de/10001712425
Saved in:
26
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
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