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subject:"Beziehungsmarketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
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Beziehungsmarketing
Social Web
130
Social web
130
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
44
Online-Marketing
44
Relationship marketing
24
Viral marketing
22
Virales Marketing
22
Brand management
20
Markenführung
20
Social Media
19
Web 2.0 technologies
18
Web 2.0-Technologien
18
Social network
16
Soziales Netzwerk
16
Online retailing
13
Online-Handel
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Brand image
12
Markenimage
12
social media
12
Virtual reality
11
Virtuelle Realität
11
E-commerce
10
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Internet
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Advertising
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Advertising effects
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Innovation adoption
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Werbewirkung
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Werbung
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Brand
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Personality psychology
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Psychology & marketing
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
91
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
6
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
7
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
8
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
11
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
12
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
13
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
Saved in:
14
Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku
;
Liu, Yijun
;
Karikari, Ama Foriwaa
; …
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
Saved in:
15
Critical omni-channel service elements affecting satisfaction and loyalty
Koo, Wanmo
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012302679
Saved in:
16
Social media marketing in the Scandinavian industrial markets
Salo, Jari
;
Lehtimäki, Tuula
;
Simula, Henri
; …
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
Saved in:
17
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
18
Effects of social presence and social capital on user loyalty to the social networking website : the case of Facebook usage in Taiwan
Jih, Wen-Jang Kenny
;
Lee, Su-Fang
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011729770
Saved in:
19
Factors affecting loyalty of mobile social networks' users
Hajiheydari, Nastaran
;
Maskan, Babak Hazaveh Hesar
; …
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10011654740
Saved in:
20
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
21
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
22
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Saved in:
23
Exploring the effects of blog visit experience on relationship quality : an empirical investigation with a cardiac surgery medical blog site
Lee, Su-fang
;
Jih, Wen-jang
- In:
International journal of e-business research : an …
8
(
2012
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009566382
Saved in:
24
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
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