Jusufi, Luan; Xhafa, Sokol - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 305-318
With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing. Every day,...