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~subject:"Retail trade"
~subject:"Musikwirtschaft"
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Search: subject_exact:"Sonic branding"
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Retail trade
Musikwirtschaft
Advertising music
115
Werbemusik
115
Brand management
45
Markenführung
45
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
32
Advertising effects
31
Musik
18
Brand image
17
Markenimage
17
Music
17
Music industry
14
Werbung
13
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12
Akustische Markenführung
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Deutschland
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Germany
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Emotion
8
Einzelhandel
7
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6
Europa
6
Europe
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Hörfunkwerbung
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Markenartikel
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Sonic branding
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
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16
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Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Barth, Bertram
1
Ben Dahmane Mouelhi, Norchène
1
Bernays, Lukas
1
Borders, Aberdeen Leila
1
Borgstedt, Silke
1
Boulbry, Gae͏̈lle
1
Calvert, Gemma Anne
1
Chebat, Jean-Charles
1
Choi, Beomjoon
1
Dubé, Laurette
1
Edwards, James
1
Egermann, Hauke
1
Guéguen, Nicolas
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Jacob, Céline
1
Kellaris, James J.
1
Kemp, Elyria
1
Kopp, Steven W.
1
Krishnan, Vijaykumar
1
Kumar, Ibha
1
Laver, Mark.
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Lee, Kyogu
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Melzner, Johann
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Monin Techawachirakul
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Morin, Sylvie
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Motoki, Kosuke
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Revue Gestion 2000 : management & prospective
1
The international review of retail, distribution and consumer research
1
The journal of applied business research
1
The journal of consumer marketing
1
Transnational studies in jazz
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
7
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
10
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
11
Jazz sells : music, marketing, and meaning
Laver, Mark.
-
2015
Persistent link: https://www.econbiz.de/10013183317
Saved in:
12
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
13
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 492-499
Persistent link: https://www.econbiz.de/10009375665
Saved in:
14
La contextualité de la musique d'ambiance : faut-il diffuser la même musique dans magasins différents?
Ben Dahmane Mouelhi, Norchène
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
5
,
pp. 45-62
Persistent link: https://www.econbiz.de/10003949987
Saved in:
15
"Love is in the air" : congruence between background music and goods in a florist
Jacob, Céline
;
Guéguen, Nicolas
;
Boulbry, Gae͏̈lle
; …
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 75-79
Persistent link: https://www.econbiz.de/10003848986
Saved in:
16
Atmospheric music fit as a driver of shopper store evaluations and their behavioral responses
Vida, Irena
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10003710226
Saved in:
17
Akustische Markenführung und die digitale Revolution
Bernays, Lukas
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 160-171)
.
2007
Persistent link: https://www.econbiz.de/10003731668
Saved in:
18
Popstars für Marken
Ringe, Cornelius
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 173-184)
.
2007
Persistent link: https://www.econbiz.de/10003731671
Saved in:
19
The role of pleasant music in servicescapes: a test of the dual model of environmental perception
Morin, Sylvie
;
Dubé, Laurette
;
Chebat, Jean-Charles
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003438292
Saved in:
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