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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Virales Marketing"
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Virales Marketing
Social Web
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Social web
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Consumer behaviour
88
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Internet marketing
87
Online-Marketing
87
Viral marketing
37
Brand management
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Law, Chun Hung Roberts
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Schuckert, Markus
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of travel and tourism marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
3
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
4
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
7
Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
8
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
9
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
10
Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han
;
Shin, Sumin
;
Jiao, Jinfeng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
Saved in:
11
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
12
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
13
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
14
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
15
A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
Saved in:
16
From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Lee, Mi Kyung
;
Yoon, Ho Young
;
Park, Han Woo
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1143-1154
Persistent link: https://www.econbiz.de/10011758888
Saved in:
17
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
18
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
19
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
20
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
21
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
22
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
23
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
24
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
25
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
26
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
27
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
28
Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Shu, Mengya
;
Scott, Noel
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010361765
Saved in:
29
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
30
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
31
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
32
The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels
Browning, Victoria
;
So, Kevin Kam Fung
;
Sparks, Beverley
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009744655
Saved in:
33
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
34
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
35
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
36
Helpful reviewers in TripAdvisor, an online travel community
Lee, Hee Andy
;
Law, Rob
;
Murphy, Jamie
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 675-688
Persistent link: https://www.econbiz.de/10009411378
Saved in:
37
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
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