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~person:"Ko, Yong Jae"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
21
Sports marketing
21
Consumer behaviour
17
Konsumentenverhalten
17
Professional sports
10
Profisport
10
Sport
8
Sport organization
8
Sportorganisation
8
Sports
8
Brand management
6
Markenführung
6
Arbeitsgruppe
5
Brand image
5
Markenimage
5
Social Web
5
Social web
5
Sponsoring
5
Sponsorship
5
Team
5
Football
4
Fußball
4
Viral marketing
4
Virales Marketing
4
word of mouth
4
Athletes
3
Beziehungsmarketing
3
Relationship marketing
3
Sport event
3
Sportler
3
Sportveranstaltung
3
Community
2
Computerspiel
2
Corporate Social Responsibility
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Corporate social responsibility
2
Experiment
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Gemeinschaft
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Higher education institution
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Hochschule
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Reputation
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Ko, Yong Jae
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
Pedersen, Paul M.
16
Zhang, James J.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Ratten, Vanessa
14
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Uhrich, Sebastian
13
Byon, Kevin K.
12
Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Jensen, Jonathan A.
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Dickson, Geoff
10
Séguin, Benoit
10
Bennett, Gregg
9
Chanavat, Nicolas
9
Cho, Heetae
9
Filo, Kevin
9
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
3
Sport management review
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
5
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
6
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
7
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
8
Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira
;
Ko, Yong Jae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
Saved in:
9
Experimental research in sport consumer behavior
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 218-220
Persistent link: https://www.econbiz.de/10012000623
Saved in:
10
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
11
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
12
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Chang, Mark Jaewon
;
Kang, Joon Ho
;
Ko, Yong Jae
; …
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10011697110
Saved in:
13
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
14
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
15
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
16
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
17
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
18
Athlete brand image : scale development and model test
Arai, Akiko
;
Ko, Yong Jae
;
Kaplanidou, Kyriaki
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
4
,
pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Saved in:
19
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
20
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
21
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
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