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21
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Journal of marketing for higher education
Economics of education review
336
Discussion paper series / IZA
325
Journal of education for business
295
NBER working paper series
261
Working paper / National Bureau of Economic Research, Inc.
209
IZA Discussion Paper
203
NBER Working Paper
197
The international journal of management education
157
Journal of career development
155
Journal of marketing education : JME
128
Journal of the Academy of Business Education : JABE
115
Journal of vocational behavior
113
CESifo working papers
100
Education economics
96
Journal of teaching in international business
79
Journal of management education : a publication of the Organizational Behavior Teaching Society
74
The journal of economic education
64
Journal of accounting education
62
Journal of business ethics : JOBE
62
Working paper
59
Business education & accreditation : BEA
57
Issues in accounting education
57
Applied economics
56
Journal of management education : the official publication of the Organizational Behavior Teaching Society
56
Academy of Management learning & education : AMLE
50
Applied economics letters
49
Advances in accounting education : teaching and curriculum innovations
46
Journal of economic behavior & organization : JEBO
44
Journal of financial education
44
Labour economics : official journal of the European Association of Labour Economists
43
Journal of human resources : JHR
42
Journal of public economics
42
Discussion paper
38
Journal of business research : JBR
38
OECD Education Statistics
38
CESifo Working Paper Series
37
International journal of education economics and development
37
The B.E. journal of economic analysis & policy
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Administrative Sciences : open access journal
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ECONIS (ZBW)
112
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1
Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim
;
Hemsley-Brown, Jane
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
Saved in:
2
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
3
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
4
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
5
Measuring COVID-19's impact on international HE students and intervention satisfaction : implications for marketing theory and practice
Greenland, Steven
;
Saleem, Muhammad Abid
;
Misra, Roopali
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 44-71
Persistent link: https://www.econbiz.de/10014566931
Saved in:
6
Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo
;
Khliefat, Aahed
;
Alzghoul, Yahya A.
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
Saved in:
7
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
8
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
9
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
10
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
11
A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
12
The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación
;
O'Sullivan, Helen
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
Saved in:
13
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
14
College choice & the consumer : the impact of gender on higher education enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
15
Antecedents and consequences of students' attitudes towards internationally accredited business schools : a signalling theory perspective
Butt, Muhammad Mohsin
;
Huisman, Jeroen
;
Hussain, Dildar
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014566925
Saved in:
16
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
17
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
18
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
19
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
20
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
21
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
22
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna
;
Mercan, Hande
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10013277223
Saved in:
23
Exploring the determinants of choosing an academic destination under a short-term mobility : a cross-cultural comparison of Poland and Portugal
Kosmaczewska, Joanna
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10013277230
Saved in:
24
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
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25
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
26
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
27
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
28
An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
Saved in:
29
From boots to books : consumer attitudes toward veterans support by higher education institutions
Ward, Cheryl B.
;
Srivastava, R. V.
;
Roy, Donald P.
; …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012549779
Saved in:
30
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
31
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.
;
Hudson, Gail I.
;
Philhours, Melodie J.
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
Saved in:
32
The influence of student-university identification on student's advocacy intentions : the role of student satisfaction and student trust
Abdelmaaboud, Abdelhamid K.
;
Polo Peña, Ana Isabel
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 197-219
Persistent link: https://www.econbiz.de/10012695058
Saved in:
33
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
34
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
35
Moderating effect of perceived trust on service quality : student satisfaction relationship : evidence from Indian higher management education institutions
Sonali Singh
;
Jasial, Sumeet Singh
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 280-304
Persistent link: https://www.econbiz.de/10012695063
Saved in:
36
Branding China through the internationalization of higher education sector : an international students' perspective from China
Yousaf, Salman
;
Fan, Xiucheng
;
Laber, Fahad
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10012312375
Saved in:
37
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
38
Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
Saved in:
39
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord
;
Vespestad, May Kristin
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
Saved in:
40
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
41
Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam
Bình Nghiêm-Phú
;
Thành Hưng Nguyễn
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012258490
Saved in:
42
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
Saved in:
43
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
44
Culture and country choice of international students : evidence from Ghana
Mahmoud, Mahmoud Abdulai
;
Oppong, Elizabeth
;
Twimasie, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012258500
Saved in:
45
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
46
Revisiting perceived service quality in higher education : uncovering service quality dimensions for postgraduate students
El Alfy, Shahira
;
Abukari, Abdulai
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012259248
Saved in:
47
Social media and the university decision : do prospective students really care?
Shields, Alison B.
;
Peruta, Adam
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
Saved in:
48
Do flexible admission systems affect student enrollment? : evidence from UK universities
Massoud, Hiba K.
;
Ayoubi, Rami M.
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012179300
Saved in:
49
Hedonic and utilitarian value : the role of shared responsibility in higher education services
Cao, Joanne T.
;
Foster, Jamye
;
Yaoyuneyong, Gallayanee
; …
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10012179304
Saved in:
50
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
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