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Sales promotion
38
Verkaufsförderung
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Consumer behaviour
18
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Advertising effects
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Journal of promotion management : JPM
Journal of retailing and consumer services
62
Journal of business research : JBR
57
Journal of retailing
45
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
Journal of promotion management : innovations in planning and applied research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of revenue and pricing management
6
Journal of the Operational Research Society : OR
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ECONIS (ZBW)
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1
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
2
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
3
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
4
Effects of conditional sales promotion tactics on consumers' feelings of unfairness
Lee, Wen-Hsuan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011532961
Saved in:
5
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
6
Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
Saved in:
7
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
8
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
9
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
10
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
11
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
12
Managing trade show campaigns : why managerial responsibilities matter?
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 236-253
Persistent link: https://www.econbiz.de/10009560047
Saved in:
13
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
Saved in:
14
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
15
The effect of word of mouth on consumers' attitudes toward products and their purchase probability
Podnar, Klement
;
Javernik, Pina
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10009560053
Saved in:
16
Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
17
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
18
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
19
Does it pay to promote on eBay?
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
Saved in:
20
How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.
;
Richardson, Paul
;
Tompkins, Dan
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 426-437
Persistent link: https://www.econbiz.de/10009422504
Saved in:
21
The day of the week effect in consumer behavior : analyzing utilitarian and hedonistic consumer modes
Bussière, Dave
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 418-425
Persistent link: https://www.econbiz.de/10009422507
Saved in:
22
Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
Saved in:
23
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
24
What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
25
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
26
Managerial and peer influence on ethical behavioral intentions in a personal selling context
Pettijohn, Charles E.
;
Keith, Nancy K.
;
Burnett, Melissa S.
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009248113
Saved in:
27
Online shopper reviews : ramifications for promotion and website utility
Ong, Beng Soo
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10009316324
Saved in:
28
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
29
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
Saved in:
30
Syntax complexity and presentation order as determinants of comprehension in print advertisements
Jae, Haeran
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 522-532
Persistent link: https://www.econbiz.de/10008825713
Saved in:
31
An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin
;
Cheung, Wah-leung
;
Henry, James
;
Guthrie, John
; …
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
Saved in:
32
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
33
An IMC process framework for a communications-based services marketing model
Von Freymann, Jeffrey W.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 388-410
Persistent link: https://www.econbiz.de/10008825736
Saved in:
34
Using means-end analysis to test integrated marketing communications effects
McGrath, John M.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 361-387
Persistent link: https://www.econbiz.de/10008825740
Saved in:
35
Types of word-of-mouth messages : information search and credence-based services
Patti, Charles H.
;
Chen, Chia H.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 357-381
Persistent link: https://www.econbiz.de/10003903726
Saved in:
36
Competitive positioning of promotional products sources based on client perceptions and experience
Cooper, Majorie J.
- In:
Journal of promotion management : JPM
14
(
2008
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10003825726
Saved in:
37
Sales promotion, premiums, and young people in the 21th century
Te'eni-Harari, Tali
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 17-30
Persistent link: https://www.econbiz.de/10003810643
Saved in:
38
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
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