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~isPartOf:"Marketing letters : a journal of research in marketing"
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Distribution channel
21
Vertriebsweg
21
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Game theory
3
Lieferantenmanagement
3
Preismanagement
3
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Vinhas, Alberto Sa
3
Bradlow, Eric T.
2
Chen, Ying-Ju
2
Gibbs, Richard
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Hsiao, Lu
2
Zhang, Jianqiang
2
Zhong, Weijun
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1
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Bezawada, Ram
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Dev, Chekitan S.
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
126
European journal of operational research : EJOR
111
International journal of production economics
101
Journal of retailing
68
Journal of marketing channels : ... distribution systems, strategy, and management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
49
Transportation research / E : an international journal
48
Omega : the international journal of management science
37
The international review of retail, distribution and consumer research
36
Handbuch Multi-Channel-Marketing
29
International journal of retail & distribution management
29
SpringerLink / Bücher
28
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of marketing
25
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
Manufacturing & service operations management : M & SOM
19
The journal of business & industrial marketing
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of logistics : research and applications
16
Journal of the Operational Research Society
16
American journal of agricultural economics
15
International journal of retail and distribution management
15
Information systems research : ISR
14
International journal of logistics systems and management
14
Journal of revenue and pricing management
14
Asia Pacific journal of marketing and logistics
13
Decision sciences : DS
13
Electronic commerce research
13
ERIM report series research in management
12
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ECONIS (ZBW)
21
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1
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
2
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
3
Exclusive dealing without territory exclusivity in multichannel systems : managing channel conflict and driving commitment
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10011930012
Saved in:
4
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
5
Dominant retailers' incentives for product quality in asymmetric distribution channels
Dukes, Anthony
;
Geylani, Tansev
;
Liu, Yunchuan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10010259965
Saved in:
6
The interrelationships between brand and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
7
Perceptions of price (un)fairness in a channel context
Ratchford, Mark
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
Saved in:
8
The perils of selling online : manufacturer competition, channel conflict, and consumer preferences
Hsiao, Lu
;
Chen, Ying-Ju
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10009786893
Saved in:
9
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
10
Competitive effects of informative advertising in distribution channels
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 561-584
Persistent link: https://www.econbiz.de/10009579991
Saved in:
11
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
12
Advertising competition and industry channel structure
Wang, Chih-jen
;
Chen, Ying-Ju
;
Wu, Chi-cheng
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009125069
Saved in:
13
Channel design, coordination, and performance : future research directions
Vinhas, Alberto Sa
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 223-237
Persistent link: https://www.econbiz.de/10003998110
Saved in:
14
Special issue: B2B research
Jap, Sandy D.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003998113
Saved in:
15
Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.
;
Choi, Seung-chan
;
Chu, Wujin
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
Saved in:
16
Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Meyer, Robert J.
;
Vosgerau, Joachim
;
Singh, Vishal
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10008648788
Saved in:
17
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
Saved in:
18
Manufacturer-owned retail stores
Wang, Yusong
;
Bell, David R.
;
Padmanabhan, V. T.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10003819957
Saved in:
19
Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.
;
Grzeskowiak, Stephan
;
Dev, Chekitan S.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
Saved in:
20
Private labels and new product development
Chen, Chyi-mei
;
Chou, Shan-yu
;
Hsiao, Lu
;
Wu, I-huei
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 227-243
Persistent link: https://www.econbiz.de/10003873470
Saved in:
21
Competitive reasons for the Name-Your-Own-Price channel
Fay, Scott
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10003873476
Saved in:
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