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person:"Swoboda, Bernhard"
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Swoboda, Bernhard
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10
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ECONIS (ZBW)
26
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1
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
2
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
3
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
4
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
Saved in:
5
Kooperative Markenstrategien von Hersteller und Handel
Swoboda, Bernhard
;
Schwerdle, Willi
;
Müller, …
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 74-125)
.
2011
Persistent link: https://www.econbiz.de/10009009233
Saved in:
6
Internationales Management aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 653-679)
.
2009
Persistent link: https://www.econbiz.de/10003800317
Saved in:
7
The antecedents of double compensation in concurrent channel systems in business-to-business markets
Sa Vinhas, Alberto
;
Anderson, Erin
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10003735693
Saved in:
8
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
9
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662075
Saved in:
10
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003591697
Saved in:
11
Channel management: structure, governance, and relationship management
Anderson, Erin
;
Coughlan, Anne T.
- In:
Handbook of marketing
,
(pp. 223-247)
.
2006
Persistent link: https://www.econbiz.de/10003335105
Saved in:
12
When strategic renewal does not occur : explaining the vertical integration of sales forces
Anderson, Erin
;
Dalsace, Frédéric
;
Ross, William T.
-
2006
Persistent link: https://www.econbiz.de/10003740340
Saved in:
13
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
14
Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.
;
Dalsace, Frédéric
;
Anderson, Erin
-
2004
Persistent link: https://www.econbiz.de/10002115442
Saved in:
15
Path dependence in personal selling : a meso-analysis of vertical integration
Anderson, Erin
;
Dalsace, Frédéric
;
Ross, William T.
-
2003
Persistent link: https://www.econbiz.de/10001812321
Saved in:
16
Path dependence in personal selling : a meso-analysis of vertical integration
Anderson, Erin
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001827220
Saved in:
17
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
Saved in:
18
Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard
;
Janz, Markus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 302-326)
.
2002
Persistent link: https://www.econbiz.de/10001682817
Saved in:
19
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
Saved in:
20
Auswirkungen des Electronic Commerce auf den Handel
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
6
,
pp. 687-706
Persistent link: https://www.econbiz.de/10001535095
Saved in:
21
The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin
-
1991
Persistent link: https://www.econbiz.de/10000819487
Saved in:
22
The effects of switching costs on the termination of distribution channel relationships
Weiss, Allen M.
;
Anderson, Erin
-
1991
Persistent link: https://www.econbiz.de/10000825853
Saved in:
23
Switching costs and the disintegration of distribution channel relationships
Weiss, Allen M.
;
Anderson, Erin
-
1990
Persistent link: https://www.econbiz.de/10000802731
Saved in:
24
Determinants of continuity in conventional industrial channel dyads
Anderson, Erin
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 310-323
Persistent link: https://www.econbiz.de/10001090678
Saved in:
25
Resource allocation behavior in conventional channels
Anderson, Erin
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10001020971
Saved in:
26
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
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