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isPartOf:"FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
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FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte
Journal of marketing for higher education
International journal of nonprofit & voluntary sector marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
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SpringerLink / Bücher
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hamburger Schriften zur Marketingforschung
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International journal of arts management
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ECONIS (ZBW)
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1
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
3
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
4
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
5
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
6
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
7
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.
;
McKeever, Brooke Weberling
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
Saved in:
8
Rhetorical framing : examining the message structure of nonprofit organizations on Twitter
Auger, Giselle Andree
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011378444
Saved in:
9
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
10
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
11
Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen
;
Mortimer, Gary
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010520419
Saved in:
12
CSR and service quality in nonprofit organizations : the case of a performing arts association
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Signori, Silvana
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010520421
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13
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
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14
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.
;
Morgan, Gareth G.
;
Coule, Tracey M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
Saved in:
15
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
16
Assessing university brand personality through logos : an analysis of the use of academics and athletics in university branding
Watkins, Brandi A.
;
Gonzenbach, William J.
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10009783342
Saved in:
17
The communication of global citizenship through public service announcements : a US study
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009783343
Saved in:
18
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
19
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
20
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
21
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
22
Launching a new middle donor programme and making it work
Armson, Meriel
;
McKenzie, Angharad
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10010212309
Saved in:
23
Towards fund-raising excellence in museums - linking governance with performance
Betzler, Diana
;
Gmür, Markus
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 275-292
Persistent link: https://www.econbiz.de/10009778674
Saved in:
24
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
25
Understanding students' responses to university-led charity campaigns : a study of a Haitian earthquake relief campaign
Ranganathan, Sampath Kumar
;
Loebl, James F.
; …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10009709034
Saved in:
26
Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
Saved in:
27
The international expansion of religious organizations in Africa
Richelieu, André
;
Korai, Bernard
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10009739785
Saved in:
28
Pictures of me : user views on their representation in homelessness fundraising appeals
Breeze, Beth
;
Dean, Jon
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10009739786
Saved in:
29
The volunteer matrix: positioning of volunteer organizations
Haski-Leventhal, Debbie
;
Meijs, Lucas C. P. M.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 127-137
Persistent link: https://www.econbiz.de/10009670528
Saved in:
30
Do quality perceptions of health and social services vary for different ethnic groups? : an empirical investigation
Bandyopadhyay, Subir
;
Pardasani, Mano
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10009670531
Saved in:
31
Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica
;
Brace-Govan, Jan
;
Brennan, Linda
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
Saved in:
32
Charitable giving and cognitive ability
James, Russell N.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10009670533
Saved in:
33
Charitable giving inside and outside the workplace : the role of individual and firm characteristics
Osili, Una O.
;
Hirt, Deborah E.
;
Raghavan, Sindhu
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10009671011
Saved in:
34
Breaking down social stereotypes : the case of the Fundación Secretariado Gitano in Spain
Melero, Rosa
;
Montero, Maria Jose
;
Araque, Rafael A.
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10009671026
Saved in:
35
Creating positive habits in water conservation : the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea
;
Hume, Margee
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10009671027
Saved in:
36
Academic Visual Identity (AVI) : an act of symbolic leadership
Masiki, Trent
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10009295470
Saved in:
37
International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Wilkinson, Stephen
;
Huisman, Jeroen
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10009295471
Saved in:
38
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
Saved in:
39
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
40
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
Saved in:
41
An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Gibbs, Paul
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009409030
Saved in:
42
Viewing international students as state stimulus potential : current perceptions and future possibilities
Owens, Deborah L.
;
Srivastava, Prashant
;
Feerasta, Aniqa
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009409032
Saved in:
43
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
44
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
45
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
Saved in:
46
Branding MBA programs : the use of target market desired outcomes for effective brand positioning
Heslop, Louise A.
;
Nadeau, John
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 85-117
Persistent link: https://www.econbiz.de/10008653906
Saved in:
47
Contextual influences : building brand community in large and small colleges
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10008653910
Saved in:
48
On using humor to market higher education : at whose expense is the clowning? Jason Johnson
Johnson, Jason
- In:
Journal of marketing for higher education
20
(
2010
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10008859427
Saved in:
49
Customer prioritization in higher education : targeting "right" students for long-term profitability
Harrison-Walker, L. Jean
- In:
Journal of marketing for higher education
20
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10008859429
Saved in:
50
Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.
;
Jubenville, Colby
;
Goss, Benjamin
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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