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Computerspiel
36
Video game
36
Consumer behaviour
16
Konsumentenverhalten
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Advertising effects
9
Social Web
9
Social web
9
Werbewirkung
9
Brand management
7
Game theory
7
Markenführung
7
Spieltheorie
7
Advertising
6
Brand image
6
Internet marketing
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Markenimage
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Online-Marketing
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Werbung
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Virtual reality
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Virtuelle Realität
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Brand
4
Gamification
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Markenartikel
4
Mobile Anwendung
4
Mobile application
4
USA
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United States
4
Betriebliche Wertschöpfung
3
Creativity
3
Experiment
3
In-game advertising
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kreativität
3
New product development
3
Produktentwicklung
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Value creation
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Video games
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1995-2010
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Allal-Chérif, Oihab
2
Choi, Jeonghye
2
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Raventós, Pedro
2
Sreejesh, S.
2
Zolezzi, Sandro
2
Abrate, Graziano
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Badrinarayanan, Vishag A.
1
Bae, Joonho
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Baima, Gabriele
1
Barajas, Angel
1
Behm-Morawitz, Elizabeth
1
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1
Berlo, Zeph M. C. van
1
Bhawe, Nachiket
1
Bleize, Daniëlle N. M.
1
Cabras, Ignazio
1
Cameron, Ann-Frances
1
Chapa, Sindy
1
Chen, Huan
1
Cheng, Zhang
1
Choi, Yung Kyun
1
Cowling, Peter
1
Devlin, Sam
1
Dietrich, Timo
1
Drennan, Judy
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Eastin, Matthew S.
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Fernandes, Kiran
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Goumagias, Nikolaos
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Hsu, Chiu-Ping
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Hung, Tam Y.
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Journal of marketing communications
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Psychology & marketing
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
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ECONIS (ZBW)
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1
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
2
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
3
Serious games for managers : creating cognitive, financial, technological, social, and emotional value in in-service training
Allal-Chérif, Oihab
;
Lombardo, Evelyne
;
Jaotombo, Franck
- In:
Journal of business research : JBR
146
(
2022
),
pp. 166-175
Persistent link: https://www.econbiz.de/10013271387
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
6
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
7
Insight or ignorance : how collaborative history in a workgroup fits with project type to shape performance
Parker, Owen N.
;
Mui, Rachel
;
Bhawe, Nachiket
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 154-167
Persistent link: https://www.econbiz.de/10013493968
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
10
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
Saved in:
11
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
12
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
13
Developing a gamified mobile application to encourage sustainable energy use in the office
Oppong-Tawiah, Divinus
;
Webster, Jane
;
Staples, Sandy
; …
- In:
Journal of business research : JBR
106
(
2020
),
pp. 388-405
Persistent link: https://www.econbiz.de/10012158384
Saved in:
14
Spillover effect in promotion : evidence from video game publishers and eSports tournaments
Parshakov, Petr
;
Naidenova, Iuliia
;
Barajas, Angel
- In:
Journal of business research : JBR
118
(
2020
),
pp. 262-270
Persistent link: https://www.econbiz.de/10012288596
Saved in:
15
Innotin game supporting collective creativity in innovation activities
Parjanen, Satu
;
Hyypiä, Mirva
- In:
Journal of business research : JBR
96
(
2019
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011980628
Saved in:
16
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
17
Determinants of growth and decline in mobile game diffusion
Yi, Jisu
;
Lee, Youseok
;
Kim, Sang-hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 363-372
Persistent link: https://www.econbiz.de/10012023661
Saved in:
18
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
19
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
20
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
21
Role of authenticity in massively multiplayer online role playing games (MMORPGs) : determinants of virtual item purchase intention
Wu, Shu-Ling
;
Hsu, Chiu-Ping
- In:
Journal of business research : JBR
92
(
2018
),
pp. 242-249
Persistent link: https://www.econbiz.de/10011925435
Saved in:
22
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
23
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
24
From value chains to technological platforms : the effects of crowdfunding in the digital game industry
Nucciarelli, Alberto
;
Li, Feng
;
Fernandes, Kiran
; …
- In:
Journal of business research : JBR
78
(
2017
),
pp. 341-352
Persistent link: https://www.econbiz.de/10011736407
Saved in:
25
Using serious games to manage knowledge : the SECI model perspective
Allal-Chérif, Oihab
;
Maklouf, Mohamed
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011450303
Saved in:
26
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
27
The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing
;
Zeng, Xiaohua
;
Cheng, Zhang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
Saved in:
28
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
29
A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
30
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
31
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
32
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
33
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
34
Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
Saved in:
35
Sportsbooks and politicians : place your bet!
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
Saved in:
36
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
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