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Viral marketing
32
Virales Marketing
32
Social Web
24
Social web
24
Internet marketing
21
Online-Marketing
21
Consumer behaviour
19
Konsumentenverhalten
19
Online retailing
16
Online-Handel
16
E-commerce
13
Electronic Commerce
13
online reviews
10
Internet
7
Personalisierung
7
Personalization
7
electronic word of mouth
6
social media
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Data Mining
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Data mining
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eWoM
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Digitale Plattform
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eWOM
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user-generated content
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online recommenders
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Advertising effects
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Beziehungsmarketing
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Relationship marketing
2
Sales promotion
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Verkaufsförderung
2
Vertrauen
2
Vertriebsweg
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Werbewirkung
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difference-in-differences
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electronic word-of-mouth
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online incentives
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Benbasat, Izak
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Cenfetelli, Ronald T.
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Duan, Wenjing
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Qahri-Saremi, Hamed
2
Xu, Jingjun
2
Zhang, Jie Jennifer
2
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
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Boh, Wai Fong
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Cao, Zike
1
Choi, HanByeol Stella
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Choudhary, Vidyanand
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Chu, Junhong
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Clemons, Eric K.
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Delkhosh, Fatemeh
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Devaraj, Sarv
1
Du, Qianzhou
1
Fan, Weiguo
1
Feng, Juan
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Ge, Ruyi
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Goh, Kim Huat
1
Gopal, Ram
1
Gu, Bin
1
Gunarathne, Priyanga
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Gupta, Alok
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Heng, Cheng Suang
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Hoffmann, Christian
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Huang, Jianxiong
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Hui, Kai-Lung
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Jung, Jaehwuen
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Journal of management information systems : JMIS
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Psychology & marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
52
Journal of marketing communications
49
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
32
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1
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
2
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
3
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
4
Situational contingencies in susceptibility of social media to phishing : a temptation and restraint model
Qahri-Saremi, Hamed
;
Turel, Ofir
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 503-540
Persistent link: https://www.econbiz.de/10014302604
Saved in:
5
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
6
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
7
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
8
The relative effect of the convergence of product recommendations from various online sources
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
37
(
2020
)
3
,
pp. 788-819
Persistent link: https://www.econbiz.de/10012414496
Saved in:
9
Social influence on future review sentiments : an appraisal-theoretic view
Jha, Ashish Kumar
;
Shah, Snehal
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 610-638
Persistent link: https://www.econbiz.de/10012198600
Saved in:
10
Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed
;
Montazemi, Ali Reza
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
Saved in:
11
Adherence to clinical guidelines, electronic health record use, and online reviews
Saifee, Danish H.
;
Bardhan, Indranil R.
;
Lahiri, Atanu
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1071-1104
Persistent link: https://www.econbiz.de/10012198658
Saved in:
12
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
13
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
14
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
15
Impact of online word of mouth on channel disintermediation for information goods
Lee, Ho Cheung Brian
;
Li, Xinxin
- In:
Journal of management information systems : JMIS
35
(
2018
)
3
,
pp. 964-993
Persistent link: https://www.econbiz.de/10011955783
Saved in:
16
Whose and what social media complaints have happier resolutions? : evidence from Twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 314-340
Persistent link: https://www.econbiz.de/10011764483
Saved in:
17
Predicting and deterring default with social media information in peer-to-peer lending
Ge, Ruyi
;
Feng, Juan
;
Gu, Bin
;
Zhang, Pengzhu
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011764496
Saved in:
18
The effect of belongingness on obsessive-compulsive disorder in the use of online social networks
James, Tabitha L.
;
Lowry, Paul Benjamin
;
Wallace, Linda G.
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 560-596
Persistent link: https://www.econbiz.de/10011764529
Saved in:
19
A two-stage model of generating product advice : proposing and testing the complementarity principle
Xu, Jingjun
;
Benbasat, Izak
;
Cenfetelli, Ronald T.
- In:
Journal of management information systems : JMIS
34
(
2017
)
3
,
pp. 826-862
Persistent link: https://www.econbiz.de/10011803141
Saved in:
20
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
21
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
Saved in:
22
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
23
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
24
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
25
Effects of social interaction dynamics on platforms
Thies, Ferdinand
;
Wessel, Michael
;
Benlian, Alexander
- In:
Journal of management information systems : JMIS
33
(
2016
)
3
,
pp. 843-873
Persistent link: https://www.econbiz.de/10011635398
Saved in:
26
Special Section: Online social connections
Clemons, Eric K.
(
contributor
)
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 1-70
Persistent link: https://www.econbiz.de/10011409204
Saved in:
27
Understanding members' active participation in online question-and-answer communities : a theory and empirical analysis
Khansa, Lara
;
Ma, Xiao
;
Liginlal, Divakaran
;
Kim, Sung S.
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 162-203
Persistent link: https://www.econbiz.de/10011409414
Saved in:
28
The paradoxes of word of mouth in electronic commerce
Lin, Zhijie
;
Heng, Cheng Suang
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
Saved in:
29
Digital natives or digital immigrants? The impact of user characteristics on online trust
Hoffmann, Christian
;
Lutz, Christoph
;
Meckel, Miriam
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 138-171
Persistent link: https://www.econbiz.de/10011585065
Saved in:
30
Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
31
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
32
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
2
,
pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Saved in:
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