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Viral marketing
31
Virales Marketing
31
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Dienstleistungsqualität
9
Service quality
9
Social Web
9
Social web
9
Customer service
4
Kundenservice
4
Online retailing
4
Online-Handel
4
Social media
4
Customer integration
3
Kundenintegration
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USA
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United States
3
Word-of-mouth
3
Beschwerdemanagement
2
Brand management
2
Complaint management
2
Confidence
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Customer engagement
2
Data Mining
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Data mining
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Dienstleistungssektor
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Digitalisierung
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Digitization
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E-commerce
2
Electronic Commerce
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Emotion
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Gerechtigkeit
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Greece
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Griechenland
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Health services
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Internet marketing
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Bargoni, Augusto
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Battisti, Enrico
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Becker-Özcamlica, Hürrem
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Enginkaya, Ebru
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Erdoğan, Hasan Hüseyin
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Fang, Xiang
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The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Psychology & marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
52
Journal of marketing communications
49
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
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ECONIS (ZBW)
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
3
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
4
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
5
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
6
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
7
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
Saved in:
8
Servicing through digital interactions andwell-being in virtual communities
Chou, Cindy Yunhsin
;
Leo, Wei Wei Cheryl
;
Chen, Tom
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10013407477
Saved in:
9
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
10
Necessary evil : a strategy to manage dysfunctional customer behavior
Huang, Yu-Shan
;
Fang, Xiang
;
Liu, Ruping
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 741-753
Persistent link: https://www.econbiz.de/10013407597
Saved in:
11
The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma
;
Becker-Özcamlica, Hürrem
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
Saved in:
12
Effects of exit barriers on word of mouth activities
Pollack, Birgit Leisen
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 512-526
Persistent link: https://www.econbiz.de/10011801574
Saved in:
13
Alternative measures of satisfaction and word of mouth
Sivadas, Eugene
;
Jindal, Rupinder Paul
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10011654593
Saved in:
14
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
15
Drivers of user engagement in eWoM communication
Rossmann, Alexander
;
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011615554
Saved in:
16
The effect of perceived brand leadership on luxury service WOM
Chang, Yonghwan
;
Ko, Yong Jae
;
Leite, Walter
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 659-671
Persistent link: https://www.econbiz.de/10011635071
Saved in:
17
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
18
Consumer participation in online product recommendation services : augmenting the technology acceptance model
Sheng, Xiaojing
;
Zolfagharian, Mohammadali
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 460-470
Persistent link: https://www.econbiz.de/10010434602
Saved in:
19
Nomological validity of the Net Promoter Index question
Leisen Pollack, Birgit
;
Alexandrov, Aliosha
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10009747187
Saved in:
20
An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model
O'Cass, Aron
;
Carlson, Jamie
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 419-434
Persistent link: https://www.econbiz.de/10009672373
Saved in:
21
Interactions and consequences of inertia and switching costs
Lee, Richard
;
Neale, Larry
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 365-374
Persistent link: https://www.econbiz.de/10009629141
Saved in:
22
Overcompensating for severe service failure : perceived fairness and effect on negative word-of-mouth intent
Noone, Breffni M.
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 342-351
Persistent link: https://www.econbiz.de/10009629143
Saved in:
23
Predicting negative consumer reactions to services offshoring
Thelen, Shawn T.
;
Shapiro, Terri
- In:
The journal of services marketing
26
(
2012
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009568245
Saved in:
24
Too much of a good thing : curvilinear effects in the evaluation of services and the mediating role of trust
Vlachos, Pavlos A.
;
Vrechopoulos, Adam P.
;
Pramatari, K.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 440-450
Persistent link: https://www.econbiz.de/10009390046
Saved in:
25
An examination of consumer advocacy and complaining behavior in the context of service failure
Chelminski, Piotr
;
Coulter, Robin A.
- In:
The journal of services marketing
25
(
2011
)
5
,
pp. 361-370
Persistent link: https://www.econbiz.de/10009272241
Saved in:
26
The effect of inconsistent word-of-mouth during the service encounter
Wang, Xuehua
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 252-259
Persistent link: https://www.econbiz.de/10009272295
Saved in:
27
The implications of company-sponsored messages disguised as word-of-mouth
Magnini, Vincent P.
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009272302
Saved in:
28
Frequent (flier) frustration and the dark side of word-of-web : exploring online dysfunctional behavior in online feedback forums
Tuzovic, Sven
- In:
The journal of services marketing
24
(
2010
)
6
,
pp. 446-457
Persistent link: https://www.econbiz.de/10008749365
Saved in:
29
A CIT investigation of other customers' influence in services
Zhang, Jingyun
;
Beatty, Sharon E.
;
Mothersbaugh, David
- In:
The journal of services marketing
24
(
2010
)
5
,
pp. 389-399
Persistent link: https://www.econbiz.de/10008653366
Saved in:
30
Service quality, trust, commitment and service differentiation in business relationships
Chenet, Pierre
;
Dagger, Tracey S.
;
O'Sullivan, Don
- In:
The journal of services marketing
24
(
2010
)
5
,
pp. 335-346
Persistent link: https://www.econbiz.de/10008653371
Saved in:
31
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
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