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Virtual reality
7
Virtuelle Realität
7
Consumer behaviour
6
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Online retailing
4
Online-Handel
4
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Consumer delight
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Baek, Eunsoo
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Dieck, M. Claudia tom
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Huang, Tseng-Lung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
44
Journal of retailing and consumer services
39
Technological forecasting & social change : an international journal
19
Tourism management : research, policies, practice
19
Synthetic worlds : emerging technologies in education and economics
15
Springer eBook Collection
14
SpringerLink / Bücher
14
Managerial challenges and social impacts of virtual and augmented reality
12
Business horizons
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of retail and distribution management
9
Journal of promotion management : innovations in planning and applied research
9
Augmented reality and virtual reality : the power of AR and VR for business
7
International journal of hospitality management
7
International journal of production research
7
Psychology & marketing
7
Advances in educational technologies and instructional design (AETID) book series
6
International journal of technology marketing : IJTMkt
6
Journal of consumer behaviour
6
Journal of management information systems : JMIS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Progress in IS
6
Asia Pacific journal of marketing and logistics
5
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of behavioral and experimental economics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research
5
Tourism management perspectives : TMP
5
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
4
International journal of contemporary hospitality management
4
International journal of human resource management
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Journal of service management
4
Journal of travel and tourism marketing
4
Journal of vacation marketing
4
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ECONIS (ZBW)
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1
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
4
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
5
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
6
The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
7
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
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