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Journal of marketing communications
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ECONIS (ZBW)
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1
Comparison-specific preferences : the attentional dilution effect for delay and risk
Read, Daniel
;
McDonald, Rebecca
;
Cubitt, Robin P.
- In:
Journal of behavioral decision making
36
(
2023
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014442756
Saved in:
2
Numeracy, numeric attention, and number use in judgment and choice
Tiede, Kevin E.
;
Bjälkebring, Pär
;
Peters, Ellen
- In:
Journal of behavioral decision making
35
(
2022
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013279754
Saved in:
3
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
4
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
5
Culture versus other sources of variance in risk and benefit perceptions : a comparison of Japan and the United States
Wang, Yi
;
Highhouse, Scott
;
Brooks, Margaret E.
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013464450
Saved in:
6
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
7
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
8
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
9
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
10
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
11
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
12
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
13
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
14
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
15
Eyes on the prize? : evidence of diminishing attention to experienced and foregone outcomes in repeated experiential choice
Ashby, Nathan
;
Rakow, Tim
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10011521414
Saved in:
16
How information availability interacts with visual attention during judgment and decision tasks
Pärnamets, Philip
;
Johansson, Roger
;
Gidlöf, Kerstin
; …
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10011521420
Saved in:
17
The effect of emotion on visual attention to information and decision making in the context of informed consent process for clinical trials
Ferrer, Rebecca A.
;
Stanley, Jennifer Tehan
;
Graff, Kaitlin
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 245-253
Persistent link: https://www.econbiz.de/10011521464
Saved in:
18
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
19
When does framing influence preferences, risk perceptions, and risk attitudes? : the explicated valence account
Tombu, Michael
;
Mandel, David R.
- In:
Journal of behavioral decision making
28
(
2015
)
5
,
pp. 464-476
Persistent link: https://www.econbiz.de/10011536203
Saved in:
20
The effects of personal agency on regret
Contractor, Sunil H.
;
Kumar, Piyush
- In:
Journal of behavioral decision making
26
(
2013
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10009781310
Saved in:
21
The impact of phantom decoys on choices and perceptions
Scarpi, Daniele
;
Pizzi, Gabriele
- In:
Journal of behavioral decision making
26
(
2013
)
5
,
pp. 451-461
Persistent link: https://www.econbiz.de/10010227131
Saved in:
22
Social connections and the persuasiveness of viral campaigns in social network sites : persuasive intent as the underlying mechanism
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Reijmersdal, …
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10009508029
Saved in:
23
Protecting against low-probability disasters : the role of worry
Schade, Christian D.
;
Kunreuther, Howard
;
Koellinger, …
- In:
Journal of behavioral decision making
25
(
2012
)
5
,
pp. 534-543
Persistent link: https://www.econbiz.de/10009688196
Saved in:
24
Description-experience gaps : assessments in other choice paradigms
Fantino, Edmund J.
;
Navarro, Anton
- In:
Journal of behavioral decision making
25
(
2012
)
3
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009568341
Saved in:
25
Emotions, risk perceptions, and precautionary behavior under the threat of terror attacks : a field study among Israeli college students
Rosenboim, Mosi
;
Ben-Zion, Uri
;
Shahrabani, Shosh
; …
- In:
Journal of behavioral decision making
25
(
2012
)
3
,
pp. 248-256
Persistent link: https://www.econbiz.de/10009568359
Saved in:
26
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
27
An eye-tracking study on information processing in risky decisions : evidence for compensatory strategies based on automatic processes
Glöckner, Andreas
;
Herbold, Ann-Katrin
- In:
Journal of behavioral decision making
24
(
2011
)
1
,
pp. 71-98
Persistent link: https://www.econbiz.de/10008822479
Saved in:
28
Emotion and reason in everyday risk perception
Hogarth, Robin M.
;
Portell, Mariona
;
Cuxart, Anna
; …
- In:
Journal of behavioral decision making
24
(
2011
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10009125574
Saved in:
29
Money and fame : vividness effects in the National Basketball Association
Wang, Long
- In:
Journal of behavioral decision making
22
(
2009
)
1
,
pp. 20-44
Persistent link: https://www.econbiz.de/10003874215
Saved in:
30
Evaluating a dual-process model of risk : affect and cognition as determinants of risky choice
Gelder, Jean-Louis van
;
Vries, Reinout E. de
;
Pligt, J. …
- In:
Journal of behavioral decision making
22
(
2009
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003874219
Saved in:
31
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
Saved in:
32
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
Saved in:
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