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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Facebook"
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Facebook
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
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49
social media
45
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43
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43
Beziehungsmarketing
38
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38
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Boutsouki, Christina
2
Afolabi, Ibukun Tolulope
1
Annamalai, Balamurugan
1
Ayo, Charles K.
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
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Duh, Helen Inseng
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Evans, Geraint
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Ezenwoke, Azubuike Ansalem
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Greve, Goetz
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Maree, T.
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Mathupayas Thongmak
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Natarajan, Thamaraiselvan
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Oikarinen, Eeva-Liisa
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Riskos, Kyriakos
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Rita, Paulo
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Salgueiro, Maria de Fátima
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Schlüschen, Andrea
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Sinisalo, Jaakko
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International journal of internet marketing and advertising : IJIMA
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of business research : JBR
10
International journal of hospitality management
7
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
The journal of product & brand management
6
Journal of promotion management : JPM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
Journal of internet commerce
4
Accounting, auditing & accountability journal
3
Central European business review : CEBR
3
Corporate reputation review : an international journal
3
Electronic commerce research
3
Global journal of business research : GJBR
3
International journal of business environment : IJBE
3
International journal of business information systems : IJBIS
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International review on public and non-profit marketing
3
Journal of hospitality marketing & management
3
Journal of international consumer marketing
3
Journal of marketing for higher education
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Qualitative market research : an international journal
3
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
The journal of brand management : an international journal
3
Asian journal of business and accounting : AJBA
2
Cogent business & management
2
Corporate communications : an international journal
2
Discussion paper series / IZA
2
EERI research paper series
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
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ECONIS (ZBW)
15
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1
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
2
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
5
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
6
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
7
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
8
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
9
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
10
Personality or skill : a qualitative study of humorous recruitment advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
11
Competitive analysis of social media data in the banking industry
Afolabi, Ibukun Tolulope
;
Ezenwoke, Azubuike Ansalem
; …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011844660
Saved in:
12
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
13
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
14
Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece
Vlachopoulou, Elli
;
Boutsouki, Christina
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011349109
Saved in:
15
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
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