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Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenführung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Herkunftsbezeichnung
3
Print advertising
3
Printwerbung
3
Psychology of advertising
3
Social Web
3
Social web
3
Werbepsychologie
3
Arzneimittel
2
Athletes
2
Brand
2
China
2
Comparison
2
Culture
2
Direct marketing
2
Direktmarketing
2
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33
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Aufsatz in Zeitschrift
33
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English
33
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Desmarais, Fabrice
2
Hornikx, Jos
2
Meurs, Frank van
2
Um, Nam-hyun
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Cui, Geng
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Elliott, Roger M.
1
Gerritsen, Marinel
1
Ghanem, Salma
1
Grier, Sonya A.
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Huh, Jisu
1
Hussain, Mahmood
1
Jae, Haeran
1
Janssen, Anne
1
Jayasimha, K. R.
1
Johnson, Guillaume D.
1
Jones, Victoria
1
Ju, Ilyoung
1
Kalliny, Morris
1
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Published in...
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Journal of global marketing
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
33
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
5
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
6
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
9
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
11
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
12
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
13
Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011779358
Saved in:
14
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
15
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
16
The influence of high-/low-context culture on perceived ad complexity and liking
Hornikx, Jos
;
Pair, Rob le
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 228-237
Persistent link: https://www.econbiz.de/10011779456
Saved in:
17
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
18
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
19
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
20
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
21
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
22
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
23
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
24
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
25
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
26
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
27
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
28
It's not black and white : advertising and race in cultural context
Jones, Victoria
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
Saved in:
29
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
30
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
31
Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng
;
Yang, Xiaoyan
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
Saved in:
32
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
33
Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
Saved in:
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