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Advertising effects
18
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18
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11
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11
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8
Consumer behaviour
8
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8
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Bellman, Steven
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
31
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Torres, Ivonne M.
14
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Journal of advertising research
5
Journal of marketing communications
5
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
4
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
5
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
6
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
9
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
10
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
11
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
12
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
13
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Saved in:
14
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
15
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
16
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
17
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
18
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
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