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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
170
Werbung
170
Advertising effects
104
Werbewirkung
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Consumer behaviour
35
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35
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Eisend, Martin
8
Chang, Chingching
6
Dahlén, Micael
6
Rosengren, Sara
5
Kees, Jeremy
4
Nelson, Michelle R.
4
Puntoni, Stefano
4
Sheehan, Kim Bartel
4
Yoon, Sukki
4
Ashley, Christy
3
Berry, Christopher
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Burton, Scot
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Carlson, Les
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An, Soontae
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Baek, Tae Hyun
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
170
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1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
11
Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames
Hsieh, Meng-Hua
;
Yucel-Aybat, Ozge
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 112-126
Persistent link: https://www.econbiz.de/10011876095
Saved in:
12
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
13
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
14
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
15
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
Saved in:
16
Digital engagement with advertising
Rodgers, Shelly
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011848710
Saved in:
17
Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel
;
Flatten, Tessa
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
Saved in:
18
Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo
;
Li, Cong
;
Ji, Yi
;
North, Michael
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
Saved in:
19
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
20
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
21
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
22
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
23
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
24
Themed issue: methodology in advertising research
2017
Persistent link: https://www.econbiz.de/10011686454
Saved in:
25
Qualitative research in advertising
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011686457
Saved in:
26
Navigating the complexities of grounded theory research in advertising
Goulding, Christina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011686461
Saved in:
27
Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
Saved in:
28
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
29
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
30
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
Saved in:
31
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
32
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Saved in:
33
Common method variance in advertising research : when to be concerned and how to control for it
Malhotra, Naresh K.
;
Schaller, Tracey King
;
Patil, Ashutosh
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011686522
Saved in:
34
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
35
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
36
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
37
A primer on using behavioral data for testing theories in advertising research
Liu-Thompkins, Yuping
;
Malthouse, Edward C.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011686526
Saved in:
38
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
39
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
40
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
41
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
42
Online behavioral advertising : a literature review and research agenda
Boerman, Sophie C.
;
Kruikemeier, Sanne
;
Zuiderveen …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
Saved in:
43
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
44
The strategic use of contextual and competitive interference to influence brand-attribute associations
Saenger, Christina
;
Jewell, Robert D.
;
Grigsby, Jamie L.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011744301
Saved in:
45
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
46
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
47
Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
Saved in:
48
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
49
Knowledge flows between advertising and other disciplines : a social exchange perspective
Nelson, Michelle R.
;
Ham, Chang-Dae
;
Ahn, Regina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10011705771
Saved in:
50
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
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