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~type_genre:"Nachschlagewerk"
~type_genre:"Aufsatz im Buch"
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716
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The Sage handbook of advertising
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Designing and communicating experience
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10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Selling modernity : advertising in twentieth-century Germany
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
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6
Handbook of research on international advertising
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
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International marketing ; Vol. 2
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Testimonial advertising in the American marketplace : emulation, identity, community
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Entrepreneurship, growth and economic integration : a linkage
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
716
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Why good marketing can be turned into art : a conceptual analysis
Martín Martínez, Sara
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 246-280)
.
2023
Persistent link: https://www.econbiz.de/10014365908
Saved in:
3
Werbung und PR im digitalen Zeitalter : gesellschaftliche Entwicklungen, kommunikative Implikationen, theoretische und empirische Forschungsansätze
Grove Ditlevsen, Marianne
;
Nielsen, Martin
;
Pedersen, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 3-26)
.
2023
Persistent link: https://www.econbiz.de/10014435241
Saved in:
4
Das centenaire chevronné : zur digitalen Markenkommunikation bei Citroën (oder Zitrön?)
Heinemann, Sabine
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 229-246)
.
2023
Persistent link: https://www.econbiz.de/10014435292
Saved in:
5
Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
6
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
Saved in:
7
Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 227-245)
.
2023
Persistent link: https://www.econbiz.de/10014283177
Saved in:
8
Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
Saved in:
9
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
10
Menstruation in marketing : stigma, #femvertising, and transmedia messaging
Coleman, Catherine A.
;
Sredl, Katherine C.
- In:
The Routledge companion to marketing and feminism
,
(pp. 102-119)
.
2022
Persistent link: https://www.econbiz.de/10014474321
Saved in:
11
In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den
- In:
The Routledge companion to marketing and feminism
,
(pp. 120-137)
.
2022
Persistent link: https://www.econbiz.de/10014474332
Saved in:
12
The planning and implementation process of Programmatic Advertising campaigns in emerging markets
Thanh Tiet
;
Karjaluoto, Heikki
- In:
Contemporary issues in digital marketing
,
(pp. 32-45)
.
2022
Persistent link: https://www.econbiz.de/10012698268
Saved in:
13
Islamic advertising revisited : implications of Islamic principles in advertising
Jaapar, Nurzahidah Haji
;
Halim, Anis Husna Abdul
; …
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 269-282)
.
2022
Persistent link: https://www.econbiz.de/10013174371
Saved in:
14
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
15
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
16
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
17
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
18
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
19
Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 41-68)
.
2022
Persistent link: https://www.econbiz.de/10013415059
Saved in:
20
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
21
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
22
An economic evaluation of the EC's proposed "new competition tool"
Crawford, Gregory S.
;
Rey, Patrick
;
Schnitzer, Monika
- In:
Market investigations : a new competition tool for Europe?
,
(pp. 320-351)
.
2022
Persistent link: https://www.econbiz.de/10013193650
Saved in:
23
#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 83-108)
.
2022
Persistent link: https://www.econbiz.de/10013280188
Saved in:
24
Programmatic advertising
Unni, Ramaprasad M.
- In:
The SAGE handbook of digital marketing
,
(pp. 330-348)
.
2022
Persistent link: https://www.econbiz.de/10013367094
Saved in:
25
Digital advertising : measurement, metrics and future research agenda
Turnbull, Sarah
- In:
The SAGE handbook of digital marketing
,
(pp. 465-477)
.
2022
Persistent link: https://www.econbiz.de/10013367120
Saved in:
26
Role of blockchain and data visualisation in advertisement lead purchase across social media
Bathla, Devesh
;
Ahuja, Raina
;
Awasthi, Shraddha
;
Singh, …
- In:
Developing relationships, personalization, and data …
,
(pp. 88-108)
.
2022
Persistent link: https://www.econbiz.de/10013334859
Saved in:
27
The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
Saved in:
28
How is smartphone advertising important for consumers' purchase intention in an emerging economy? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 579-610)
.
2021
Persistent link: https://www.econbiz.de/10012799242
Saved in:
29
Snapshot and insights on theories, methods and topics in branding and advertising research
Mas-Manchón, Lluís
;
Lopez-Gonzalez, Hibai
; …
- In:
Innovation in advertising and branding communication
,
(pp. 8-26)
.
2021
Persistent link: https://www.econbiz.de/10012391574
Saved in:
30
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
31
Effectiveness of public advertisements to influence perceptions towards public transport among young adults in Singapore
Bhati, Abhishek
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 263-279)
.
2021
Persistent link: https://www.econbiz.de/10012317919
Saved in:
32
Female sexualisation and objectification in advertising : research insights and future research agenda for advertising ethics
Moraes, Caroline
;
Magrizos, Solon
;
Hebberts, Lucy
- In:
The SAGE handbook of marketing ethics
,
(pp. 91-106)
.
2021
Persistent link: https://www.econbiz.de/10012304784
Saved in:
33
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
34
Sexism and advertising in the global world : a theoretical perspective
Cardoso, Ana Sofia Monteiro
;
Pedreiro, Ana Teresa
; …
- In:
Innovative perspectives on corporate communication in …
,
(pp. 216-232)
.
2021
Persistent link: https://www.econbiz.de/10012543131
Saved in:
35
The unexpected players in branding and advertising : advertising shakeout, traditional folk media, and influencer marketing
Richards-Carpenter, Nastaran Norouzi
;
Tafoya, Kelly
- In:
Sustainable branding : ethical, social, and …
,
(pp. 274-290)
.
2021
Persistent link: https://www.econbiz.de/10012546435
Saved in:
36
Construct confusion in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Designing and communicating experience
,
(pp. 1-12)
.
2021
Persistent link: https://www.econbiz.de/10012648243
Saved in:
37
Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
Grochowska, Alicja
;
Gąsiorowska, Magdalena
;
Hajda, Piotr
- In:
Designing and communicating experience
,
(pp. 13-29)
.
2021
Persistent link: https://www.econbiz.de/10012648246
Saved in:
38
General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico
Hooft, Andreu van
;
Meurs, Frank van
;
Braaf, Qudsiyah
- In:
Designing and communicating experience
,
(pp. 77-89)
.
2021
Persistent link: https://www.econbiz.de/10012648265
Saved in:
39
"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Designing and communicating experience
,
(pp. 105-117)
.
2021
Persistent link: https://www.econbiz.de/10012648274
Saved in:
40
Half a century of Super Bowl commercials : a content analysis of humorous advertising styles
Timamopoulou, Artemis
;
Hatzithomas, Leonidas
; …
- In:
Designing and communicating experience
,
(pp. 137-150)
.
2021
Persistent link: https://www.econbiz.de/10012648281
Saved in:
41
Should companies use tattooed models in their advertisements?
Heberle, Antonia
;
Gierl, Heribert
- In:
Designing and communicating experience
,
(pp. 151-165)
.
2021
Persistent link: https://www.econbiz.de/10012648292
Saved in:
42
Creating branded entertainment that resonates : perspectives of multinational award winners
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Designing and communicating experience
,
(pp. 167-182)
.
2021
Persistent link: https://www.econbiz.de/10012648294
Saved in:
43
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
44
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
45
Battle-weary women : the female creatives fighting for leadership in advertising management
Thompson-Whiteside, Helen
- In:
Designing and communicating experience
,
(pp. 213-223)
.
2021
Persistent link: https://www.econbiz.de/10012648308
Saved in:
46
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
Saved in:
47
Strategies of advertising communication in the global economy
Polyakov, Vladimir A.
;
Fomicheva, Irina V.
;
Efremova, …
- In:
Strategies for the global economic system for 2030
,
(pp. 97-104)
.
2021
Persistent link: https://www.econbiz.de/10012655589
Saved in:
48
Overcoming quality issues in digital display advertising using digital dashboards
Abou Nabout, Nadia
;
Ada, Sıla
- In:
The Routledge companion to strategic marketing
,
(pp. 449-465)
.
2021
Persistent link: https://www.econbiz.de/10012498777
Saved in:
49
Marketing and advertisement in cross-border e-commerce
Alam, Mohammad Zahedul
- In:
Cross-border e-commerce marketing and management
,
(pp. 120-147)
.
2021
Persistent link: https://www.econbiz.de/10012312368
Saved in:
50
The future of advertising : influencing and predicting response through artificial intelligence, machine learning, and neuroscience
Moses, Elissa
;
Clark, Kimberly Rose
;
Jacknis, Norman J.
-
2021
Persistent link: https://www.econbiz.de/10013285589
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