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Search: subject_exact:"Zeitungsanzeige"
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Print advertising
656
Printwerbung
656
Werbewirkung
202
Advertising effects
196
Werbung
189
Advertising
167
Deutschland
137
Zeitung
112
Germany
109
Newspaper
104
USA
98
United States
94
Press publisher
83
Presseverlag
83
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
72
Theory
72
Zeitungsanzeige
68
Internet marketing
64
Online-Marketing
64
Anzeige
59
Zeitschrift
54
Magazine
46
Bibliometrics
31
Bibliometrie
31
Preismanagement
31
Pricing strategy
31
Zeitschriftenverlag
30
Estimation
29
Großbritannien
29
Schätzung
29
Magazine publishing
28
Comparison
27
United Kingdom
27
Vergleich
27
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
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Free
107
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100
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Article
453
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304
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10
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328
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328
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95
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95
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84
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84
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68
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68
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46
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26
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5
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1
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1
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1
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Lehrbuch
1
Literaturbericht
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English
541
German
162
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50
Swedish
7
French
4
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Croatian
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Author
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Kaiser, Ulrich
17
Sonnac, Nathalie
11
Dewenter, Ralf
10
Chandra, Ambarish
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Kind, Hans Jarle
8
Laussel, Didier
8
Schjelderup, Guttorm
8
Budzinski, Oliver
6
Mulken, Margot van
6
Pelz, Richard
6
Reid, Leonard N.
6
Stähler, Frank
6
Franceschelli, Ignacio
5
Heimeshoff, Ulrich
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Gierl, Heribert
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Sriram, S.
4
Torres, Ivonne M.
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
Dianoux, Christian
3
Domsch, Michel E.
3
Familant, Norman
3
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National Bureau of Economic Research
4
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutschland / Bundeswehr / Universität Hamburg
2
Arbeitsmarktservice Österreich
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
Dagspresskommittén, Utbildningsdepartementet
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute / Department of Economics
1
Fonden för Handels- och Distributionsforskning vid EFI, Handelshögskolan Stockholm
1
Graduate School Of Business Administration
1
Grafiske Højskole
1
IPC Magazines Limited
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
National Retail Merchants Association
1
Nationalekonomiska Institutionen <Göteborg>
1
Price Commission
1
Springer Fachmedien Wiesbaden
1
United States / Children's Bureau
1
Universität Hamburg
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
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Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
Konsum und Verhalten
5
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
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ECONIS (ZBW)
740
USB Cologne (EcoSocSci)
27
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91
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
92
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
93
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
94
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
95
Rising prices under declining preferences : the case of the U.S. print newspaper industry
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Sridhar, Shrihari
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011818467
Saved in:
96
Direktmarketing mit Printmedien : kompaktes Wissen für den erfolgreichen Kundendialog
Spandl, Torsten
;
Plötz, Walter
-
2018
Persistent link: https://www.econbiz.de/10011824812
Saved in:
97
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
98
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
99
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
100
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
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