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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of advertising research"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
European journal of marketing : EJM
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
Konsum und Verhalten
5
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
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CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
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ECONIS (ZBW)
27
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1
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
Saved in:
2
Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco
;
Scarpi, Daniele
;
Porcheddu, Daniele
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10012293493
Saved in:
3
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
4
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
5
How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten
;
Hardeck, Dirk
;
Liu, Yong
;
Trivedi, Rohit
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
Saved in:
6
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
7
The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
Saved in:
8
The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith
;
Boerman, Sophie
;
Meurs, Lex van
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
Saved in:
9
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
10
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
11
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
12
Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Hampel, Stefan
;
Heinrich, Daniel
;
Campbel, Colin
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10009548153
Saved in:
13
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
14
Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
Saved in:
15
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
16
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
17
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
18
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
19
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
20
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
21
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
22
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
23
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
24
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
25
Retail trade advertising in the Leicester Journal and the Leicester Chronicle : 1855 - 71
Tudor, Beverley Ann
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 41-56
Persistent link: https://www.econbiz.de/10001071331
Saved in:
26
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
27
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
Saved in:
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