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17
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Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of business research : JBR
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
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ECONIS (ZBW)
17
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1
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
2
Rethinking the bottom of the pyramid : towards a new marketing mix
Purohit, Sonal
;
Paul, Justin
;
Mishra, Rikee
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430641
Saved in:
3
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
4
A product-centric data mining algorithm for targeted promotions
Moodley, Raymond
;
Chiclana, Francisco
;
Caraffini, Fabio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238375
Saved in:
5
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
6
Consumer socialization process : the role of age in children's online shopping behavior
Thaichon, Park
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011628984
Saved in:
7
The differential success of movie trailers
Suckfüll, Monika
;
Moellering, Kristin
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
Saved in:
8
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
9
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
10
Muy local : differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery
Campbell, Jeffrey
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10009759782
Saved in:
11
Four generations of mall visitors in Israel : a study of mall activities, visiting patterns, and products purchased
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10008696001
Saved in:
12
Fashion retailing and the bottom line : the effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure
Pentecost, Robin
;
Andrews, Lynda
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10003938056
Saved in:
13
A segmentation study of pedestrian weekend activity patterns in a central business district
Saarloos, Dick
;
Joh, Chang-hyeon
;
Zhang, Junying
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003956363
Saved in:
14
Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India
Kuruvilla, Shelja Jose
;
Joshi, Nishank
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003989684
Saved in:
15
A segmentation study of Israeli mall customers
Gilboa, Shaked
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10003837512
Saved in:
16
Customer satisfaction study via a latent segment model
Fonseca, Jaime R. S.
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 352-359
Persistent link: https://www.econbiz.de/10003875614
Saved in:
17
Consumers' channel choice for university-licensed products : exploring factors of consumer acceptance with social identification
Yang, Sujin
;
Park, Jungkun
;
Park, Jihye
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 165-174
Persistent link: https://www.econbiz.de/10003458641
Saved in:
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