//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~subject:"Spieltheorie"
~subject:"Consumer behaviour"
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Spieltheorie
Consumer behaviour
Konsumentenverhalten
284
Brand image
71
Markenimage
71
USA
60
United States
60
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
35
Relationship marketing
35
Advertising effects
32
Werbewirkung
32
China
28
Marketing management
26
Marketingmanagement
26
Social Web
24
Social web
24
Designation of origin
22
Emotion
22
Herkunftsbezeichnung
22
Personality psychology
20
Persönlichkeitspsychologie
20
Internet marketing
19
Jugendliche
19
Online-Marketing
19
Youth
19
Advertising
18
Einzelhandel
18
Retail trade
18
Werbung
18
Age group
17
Altersgruppe
17
Target group
17
Zielgruppe
17
Customer satisfaction
15
Kundenzufriedenheit
15
Decision
14
Entscheidung
14
more ...
less ...
Online availability
All
Undetermined
100
Type of publication
All
Article
283
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Collection of articles written by one author
Aufsatz in Zeitschrift
285
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
more ...
less ...
Language
All
English
Author
All
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
more ...
less ...
Published in...
All
The journal of consumer marketing
Journal of retailing and consumer services
1,958
Journal of business research : JBR
1,920
Games and economic behavior
1,462
Journal of economic theory
840
Journal of economic behavior & organization : JEBO
815
Economics letters
776
International journal of consumer studies
729
International journal of hospitality management
725
European journal of operational research : EJOR
708
Psychology & marketing
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
564
International journal of game theory : official journal of the Game Theory Society
508
Journal of mathematical economics
424
Journal of economic psychology : research in economic psychology and behavioral economics
408
Games
399
Asia Pacific journal of marketing and logistics
394
Economic theory : official journal of the Society for the Advancement of Economic Theory
394
The journal of product & brand management
393
International game theory review
391
International journal of production economics
362
Journal of marketing research : JMR
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
352
European journal of marketing : EJM
351
The journal of brand management : an international journal
347
Dynamic games and applications : DGA
345
Mathematical social sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
317
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
309
Tourism management : research, policies, practice
301
Marketing letters : a journal of research in marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of marketing communications
297
Theory and decision : an international journal for multidisciplinary advances in decision science
297
International journal of retail & distribution management
292
The American economic review
287
more ...
less ...
Source
All
ECONIS (ZBW)
285
Showing
1
-
10
of
285
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Unethically keeping the change while demeaning the act
Yang, Lifeng
;
Vitell, Scott J.
;
Bush, Victoria D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011616091
Saved in:
3
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Oyedele, Adesegun
;
Hernandez, Monica D.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011616110
Saved in:
4
The evolving gift-giving practices of bicultural consumers
Aung, May
;
Zhang, Xiying
;
Teng, Lefa
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011616240
Saved in:
5
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
6
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
7
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Living by the numbers : understanding the "quantification effect"
Pettinico, George
;
Milne, George R.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011691482
Saved in:
9
The impact of the motivation for status on consumers' perceptions of retailer sustainability : the moderating impact of collectivism and materialism
Tascioglu, Mertcan
;
Eastman, Jacqueline Kilsheimer
; …
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 292-305
Persistent link: https://www.econbiz.de/10011691491
Saved in:
10
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->