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~subject:"Kundenbindung"
~subject:"Markenführung"
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Kundenbindung
Markenführung
Beziehungsmarketing
7,543
Relationship marketing
7,543
Consumer behaviour
4,312
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4,312
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2,372
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2,371
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1,807
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1,807
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Loureiro, Sandra Maria Correia
15
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11
Rahman, Zillur
11
Hollebeek, Linda D.
10
Kumar, Vikas
10
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9
Rather, Raouf Ahmad
9
Guzman, Francisco
8
King, Ceridwyn
8
Sarkar, Abhigyan
8
Sarkar, Juhi Gahlot
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Veloutsou, Cleopatra
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Back, Ki-Joon
7
Fatma, Mobin
7
Gil Saura, Irene
7
Kunkel, Thilo
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Leckie, Civilai
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Molinillo, Sebastian
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Prentice, Catherine
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Šerić, Maja
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6
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5
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5
Hajli, Nick
5
Harrigan, Paul
5
Hwang, Jinsoo
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Islam, Jamid Ul
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5
Markovic, Stefan
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Journal of business research : JBR
124
Journal of retailing and consumer services
105
The journal of product & brand management
67
The journal of brand management : an international journal
47
International journal of hospitality management
39
Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of travel and tourism marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Journal of strategic marketing
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Psychology & marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing communications
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The service industries journal
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Tourism management : research, policies, practice
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European journal of marketing
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European journal of marketing : EJM
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International journal of market research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
Journal of service management
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Business horizons
9
Global business review
9
Journal of Islamic marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of the Academy of Marketing Science
9
International journal of consumer studies
8
International journal of retail and distribution management
8
Journal of consumer marketing
8
Journal of fashion marketing and management
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ECONIS (ZBW)
1,477
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1
An integrated model for customer equity estimation based on brand equity
Qorbani, Zahra
;
Koosha, Hamidreza
;
Bagheri, Mohsen
- In:
International journal of market research
63
(
2021
)
5
,
pp. 635-664
Persistent link: https://www.econbiz.de/10012625181
Saved in:
2
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
Saved in:
5
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
6
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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