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An application of technology-based design for exhibition services

Hsieh, Yen-Hao; Yuan, Soe-Tsyr - In: International journal of quality and service sciences 8 (2016) 4, pp. 498-515

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Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences

Lugosi, Peter; O'Brien, Colette; Olya, Hossein; Pink, … - In: International journal of hospitality management 112 (2023), pp. 1-7

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Penalties as incentives for punctuality and regularity in tendered Swedish public transport

Pyddoke, Roger - In: Research in transportation economics 83 (2020), pp. 1-9

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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

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Copywriting : successful writing for design, advertising, and marketing

Shaw, Mark - 2013 - 2nd ed (Online-Ausg.)

: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …

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Coordinating traditional media advertising and online advertising in brand marketing

Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879

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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski

Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008

Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...

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On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam

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Advertising decision makers' and consumers' perceptions of media substitutability

Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816

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Developing a group decision support system for advertising media evaluation : a case in the Middle East

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