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~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
8,242
Relationship marketing
8,242
Consumer behaviour
4,416
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4,416
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2,466
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2,465
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2,011
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2,010
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1,405
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1,075
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1,075
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1,058
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1,058
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940
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885
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883
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875
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875
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848
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842
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770
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696
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669
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629
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628
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596
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589
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581
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569
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568
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531
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528
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520
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477
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Loureiro, Sandra Maria Correia
15
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12
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11
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10
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10
Japutra, Arnold
10
Kumar, Vikas
10
Ahn, Jiseon
9
King, Ceridwyn
9
Rather, Raouf Ahmad
9
Guzman, Francisco
8
Sarkar, Abhigyan
8
Sarkar, Juhi Gahlot
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Fatma, Mobin
7
Fetscherin, Marc
7
Gil Saura, Irene
7
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7
Leckie, Civilai
7
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7
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6
Hyun, Sunghyup Sean
6
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6
Kaushik, Arun Kumar
6
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6
Ko, Eunju
6
Lee, Seonjeong
6
Theobald, Elke
6
Augusto, Mário Gomes
5
Bang, Nguyen
5
Chen, Qimei
5
Hajli, Nick
5
Harrigan, Paul
5
Hwang, Jinsoo
5
Iglesias, Oriol
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Islam, Jamid Ul
5
Molinillo, Sebastian
5
Prentice, Catherine
5
Rita, Paulo
5
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ICORIA <17., 2018, Valencia>
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Karlsruher Institut für Technologie
1
Society for Consumer Psychology.
1
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Journal of business research : JBR
115
Journal of retailing and consumer services
90
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67
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48
International journal of hospitality management
37
SpringerLink / Bücher
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Journal of promotion management : innovations in planning and applied research
25
Asia Pacific journal of marketing and logistics
24
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
21
International journal of contemporary hospitality management
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Journal of strategic marketing
17
Journal of travel and tourism marketing
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
European journal of marketing : EJM
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
European journal of marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing analytics : JMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of service management
10
Tourism management : research, policies, practice
10
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : MM
9
The journal of business & industrial marketing
9
Business horizons
8
Journal of Islamic marketing
8
Journal of consumer marketing
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
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ECONIS (ZBW)
1,405
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1
The impact of
service
failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
2
Service
branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
Saved in:
3
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
Saved in:
4
Growing the
service
brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
5
Growing the
service
brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
6
Mainland Chinese casino visitors to Macau : linking
service
, brand image, satisfaction and loyality
Chan, Sow Hup
;
Wan, Yim King Penny
;
Jeong, Miyoung
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
Saved in:
7
Managing a global retail brand in different markets : meta-analyses of customer responses to
service
encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
8
Determinants of brand relevance in a B2B
service
purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
9
Extending
service
brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
10
Innovation in
service
ecosystems : an empirical study of the integration of values, brands,
service
systems and experience rooms
Aal, Kotaiba
;
Di Pietro, Laura
;
Edvardsson, Bo
;
Renzi, …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 619-651
Persistent link: https://www.econbiz.de/10011563721
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