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A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills

Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of education for business 93 (2018) 2, pp. 23-32

Persistent link: https://www.econbiz.de/10011920184

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

The role of social media in the co-creation of value in relationship marketing : a multi-domain study

Abeza, Gashaw; O'Reilly, Norm; Finch, David J.; … - In: Journal of strategic marketing 28 (2020) 6, pp. 472-493

Persistent link: https://www.econbiz.de/10012313915

Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model

Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131

Persistent link: https://www.econbiz.de/10012797844

Big data in professional sport : the perspective of practitioners in the NFL, MLB, NBA, and NHL

Abeza, Gashaw; O'Reilly, Norm; Nadeau, John; … - In: Journal of strategic marketing 31 (2023) 8, pp. 1413-1433

Persistent link: https://www.econbiz.de/10014553099

Social media scholarship in sport management research : a critical review

Abeza, Gashaw; O'Reilly, Norm; Séguin, Benoit; … - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 601-618

Persistent link: https://www.econbiz.de/10011421884

Institutional biography and knowledge dissemination : an analysis of Canadian business school faculty

Finch, David J.; Deephouse, David L.; O'Reilly, Norm; … - In: Academy of Management learning & education : AMLE 16 (2017) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10011717302

Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

Implications and impacts of eSports on business and society : emerging research and opportunities

Finch, David J.; O'Reilly, Norm; Abeza, Gashaw; Clark, Brad - 2020

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional...

Persistent link: https://www.econbiz.de/10012394561