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The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology
Davis, Brennan; Pechmann, Cornelia - In: Journal of Consumer Psychology 30 (2020) 2, pp. 365-367
Persistent link: https://www.econbiz.de/10012189354
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Facilitating Adolescent Well‐Being : A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers
Pechmann, Cornelia; Catlin, Jesse R.; Zheng, Yu - In: Journal of Consumer Psychology 30 (2019) 1, pp. 149-177
Persistent link: https://www.econbiz.de/10012083065
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Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups
Pechmann, Cornelia; Yoon, Kelly Eunjung; Trapido, Denis; … - In: Journal of Consumer Psychology 31 (2020) 3, pp. 450-477
Persistent link: https://www.econbiz.de/10012407277
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Dangerous double dosing : how naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Catlin, Jesse R.; Pechmann, Cornelia; Brass, Eric P. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 194-209
Persistent link: https://www.econbiz.de/10011414138
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Tendances de la recherche en marketing social au niveau de la psychologie du consommateur
Pechmann, Cornelia - In: Recherche et applications en marketing 30 (2015) 3, pp. 128-132
Persistent link: https://www.econbiz.de/10011551767
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Responsible research in business and management (RRBM) and the Journal of Public Policy & Marketing : connected through impact
Cross, Samantha N. N.; Gustafsson, Anders; Pechmann, … - In: Journal of public policy & marketing 41 (2022) 1, pp. 51-53
Persistent link: https://www.econbiz.de/10012703052
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Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
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Is this product easy to control? : liabilities of using difficult-to-pronounce product names
Leonhardt, James M.; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 165 (2021), pp. 90-102
Persistent link: https://www.econbiz.de/10012610385
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Hyperopia and frugality : different motivational drivers and yet similar effects on consumer spending
Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia - In: Journal of business research : JBR 95 (2019), pp. 347-356
Persistent link: https://www.econbiz.de/10011980164
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The performance effects of creative imitation on original products : evidence from lab and field experiments
Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - In: Strategic management journal 44 (2023) 1, pp. 171-196
Persistent link: https://www.econbiz.de/10013474117