Similar Search Results

“Pixelize me!”: Digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs

Kretz, Gachoucha; de Valck, Kristine - In: Research in consumer behavior : Volume 12, (pp. 313-329). 2010

Purpose – The purpose of our study was to better understand how bloggers organize branded storytelling in fashion and luxury blogs using explicit and implicit self-brand association. Methodology/approach – We have carried out a Netnography on a sample of 60 fashion and luxury blogs. Data...

Persistent link: https://www.econbiz.de/10015381134

The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors

Rosario, Ana Babić; Sotgiu, Francesca; Valck, Kristine de - In: Journal of marketing research : JMR 53 (2016) 3, pp. 297-318

Persistent link: https://www.econbiz.de/10011502903

Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system

Barrios, Andrés; Valck, Kristine de; Shultz, Clifford J.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 185-197

Persistent link: https://www.econbiz.de/10011618666

Developing improvisation skills : the influence of individual orientations

Mannucci, Pier Vittorio; Orazi, Davide C.; Valck, … - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 612-658

Persistent link: https://www.econbiz.de/10012608440

Understanding emerging adults'consumption of TV series in the digital age : a practice-theory-based approach

Feiereisen, Stephanie; Rasolofoarison, Dina; Valck, … - In: Journal of business research : JBR 95 (2019), pp. 253-265

Persistent link: https://www.econbiz.de/10011979944

Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation

Rosario, Ana Babić; Valck, Kristine de; Sotgiu, Francesca - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 422-448

Persistent link: https://www.econbiz.de/10012290962

Better understanding construction of the self in daily contingencies: an investigation of the materiality of consumption experiences in online discussion forums

Schwob, Alexandre; Valck, Kristine de - In: Research in consumer behavior : Volume 12, (pp. 287-311). 2010

Purpose – The first purpose of this chapter is to better understand, and to propose a means to understand the ways selves are constructed in daily contingencies during consumption experiences. To do so, the second purpose, which aims to bring an additional contribution, is to investigate the...

Persistent link: https://www.econbiz.de/10015381135