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Do innovators perform abroad? Findings from two producer's service sectors

Castro-Lucas, Cristina; Diallo, Mbaye Fall; Léo, … - In: The Service Industries Journal 33 (2013) 3-4, pp. 392-408

This research explores the relationship between service innovation and international development in producers' service firms. A theoretical model explaining how firms achieve international performance is tested using the partial least-squares (PLS) method. Data are obtained from a specific...

Persistent link: https://www.econbiz.de/10010679955

Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?

Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85

Persistent link: https://www.econbiz.de/10012308389

Drivers of store brand usage in an Asian emerging market : evidence from Vietnam

Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011431950

The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

Persistent link: https://www.econbiz.de/10011443130

What drives store brand purchases during crisis periods? : evidence from panel data in four product categories

Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319

Persistent link: https://www.econbiz.de/10011515880

Fundamental transformations of trust and its drivers : a multi-stage approach of business-to-business relationships

Akrout, Houcine; Diallo, Mbaye Fall - In: Industrial marketing management : the international … 66 (2017), pp. 159-171

Persistent link: https://www.econbiz.de/10011776004

Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices

Diallo, Mbaye Fall; Lambey-Checchin, Christine - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 435-449

Persistent link: https://www.econbiz.de/10011701488

How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

Persistent link: https://www.econbiz.de/10011760569

Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam

Diallo, Mbaye Fall; Cliquet, Gérard - In: International journal of retail & distribution management 44 (2016) 12, pp. 1182-1205

Persistent link: https://www.econbiz.de/10011643922

Comportement responsable des touristes : le rôle de l'engagement social

Diallo, Mbaye Fall; Sall, Fatou Diop; Leroux, Erick; … - In: Recherche et applications en marketing 30 (2015) 3, pp. 88-108

Persistent link: https://www.econbiz.de/10011551656