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Uncovering emotions and insights evoked by paper currency

Hernandez, Monica D.; Nasif, Nese; Malzer, Kai; Minor, … - In: The international review of retail, distribution and … 27 (2017) 4, pp. 424-433

Persistent link: https://www.econbiz.de/10011772422

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011616082

Effect of intergroup-based emotions on attitude towards cross-ethnic products

Oyedele, Adesegun; Hernandez, Monica D. - In: The journal of consumer marketing 34 (2017) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10011616110

Consumer culture and political ideology plots in social media campaigns

Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10012179016

Participatory food provisioning via emerging technologies : revisiting prosumption and value creation beyond the anthropocene

Ulusoy, Emre; Vicdan, Handan; Ekici, Ahmet; Tillotson, … - In: Journal of macromarketing 44 (2024) 3, pp. 582-589

Persistent link: https://www.econbiz.de/10015165297

Re-imagining the utopian : transformation of a sustainable lifestyle in ecovillages

Hong, Soonkwan; Vicdan, Handan - In: Journal of business research : JBR 69 (2016) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10011417119

Enrollment of space into the network of sustainability

Vicdan, Handan; Hong, Soonkwan - In: Marketing theory 18 (2018) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10011894347

Alternative food consumption (AFC) : idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

Batat, Wided; Peter, Paula C.; Vicdan, Handan; Manna, … - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 580-601

Persistent link: https://www.econbiz.de/10011777732

Food prosumption technologies : a symbiotic lens for a degrowth transition

Vicdan, Handan; Ulusoy, Emre; Tillotson, Jack S.; Hong, … - In: Marketing theory 24 (2024) 2, pp. 289-309

Persistent link: https://www.econbiz.de/10014631399

Superstitious beliefs in consumer evaluation of brand logos : Implications for corporate branding strategy

Jian Wang, Yong; Hernandez, Monica D.; Minor, Michael S.; … - In: European Journal of Marketing 46 (2012) 5, pp. 712-732

Purpose – The purpose of this study is to explore the role of various superstitious beliefs in consumers' information processing and evaluation of brand logos. Design/methodology/approach – When consumers encounter a brand logo without actually experiencing the company's offerings,...

Persistent link: https://www.econbiz.de/10014722827